#77347D#77347D

#77347D is a dark, vivid purple. Relative luminance 0.079; OKLCH L 44.5% C 0.135 H 324.3°. Best body text is #FFFFFF at 8.17:1 contrast (WCAG AA passes).

Color values

HEX	#77347D
RGB	rgb(119, 52, 125)
HSL	hsl(295, 41%, 35%)
HSV	hsv(295, 58%, 49%)
CMYK	cmyk(4.8%, 58.4%, 0%, 51%)
CIE-LAB	lab(33.69, 40.35, -28.50)
CIE-LCH	lch(33.69, 49.40, 324.76°)
OKLab	oklab(44.53% 0.1097 -0.0788)
OKLCH	oklch(44.53% 0.135 324.3)
XYZ	xyz(12.5371, 7.8593, 20.2547)
Luminance	0.0786 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77347D #3A7D34

analogous

#52347D #77347D #7D345F

triadic

#77347D #7D7734 #347D77

tetradic

#77347D #7D5234 #3A7D34 #345F7D

square

#77347D #7D5234 #3A7D34 #345F7D

split-complementary

#77347D #5F7D34 #347D52

monochromatic

#251027 #4E2252 #77347D #A046A8 #BA6AC1

Accessibility & contrast

On white

8.17

#77347D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.57

#77347D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77347D

8.17:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77347D	#FFFFFF	#000000	##FFFFFF
##77347D	1.00	8.17	2.57	8.17
#FFFFFF	8.17	1.00	21.00	1.00
#000000	2.57	21.00	1.00	21.00
##FFFFFF	8.17	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#294A7F

Deuteranopia (green-blind)

#40527B

Tritanopia (blue-blind)

#793E53

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #77347d;
/* rgb */ color: rgb(119, 52, 125);
/* oklch */ color: oklch(44.5% 0.135 324.3);

Tailwind

colors: {
  custom: {
    50: '#a06fa3',
    500: '#77347d',
    950: '#000000',
  },
}

SCSS

$custom: #77347d;
$custom-light: #a06fa3;
$custom-dark: #000000;

JSON

{
  "hex": "#77347d",
  "rgb": {
    "r": 119,
    "g": 52,
    "b": 125
  },
  "hsl": {
    "h": 295.068,
    "s": 41.243,
    "l": 34.706
  },
  "oklch": {
    "l": 0.44534,
    "c": 0.13505,
    "h": 324.3
  },
  "luminance": 0.07859
}

Semantic roles & 50–950 ramp

primary

#77347D

secondary

#69A964

accent

#D15761

background

#FAF6FA

surface

#F4ECF3

border

#CEC7CD

text

#0F080F

muted

#7F7B7F

Preview Lab

Preview with #77347D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →