#77328F#77328F

#77328F is a mid, vivid purple. Relative luminance 0.082; OKLCH L 45.4% C 0.156 H 316.3°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#77328F
RGB	rgb(119, 50, 143)
HSL	hsl(285, 48%, 38%)
HSV	hsv(285, 65%, 56%)
CMYK	cmyk(16.8%, 65%, 0%, 43.9%)
CIE-LAB	lab(34.37, 45.09, -38.56)
CIE-LCH	lch(34.37, 59.33, 319.46°)
OKLab	oklab(45.37% 0.1131 -0.1081)
OKLCH	oklch(45.37% 0.156 316.3)
XYZ	xyz(13.7055, 8.1868, 26.8395)
Luminance	0.0819 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77328F #4A8F32

analogous

#48328F #77328F #8F3278

triadic

#77328F #8F7732 #328F77

tetradic

#77328F #8F4832 #4A8F32 #32788F

square

#77328F #8F4832 #4A8F32 #32788F

split-complementary

#77328F #788F32 #328F48

monochromatic

#2C1234 #512262 #77328F #9D42BC #B46FCD

Accessibility & contrast

On white

7.96

#77328F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#77328F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77328F

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77328F	#FFFFFF	#000000	##FFFFFF
##77328F	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#114D92

Deuteranopia (green-blind)

#33538D

Tritanopia (blue-blind)

#76435C

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #77328f;
/* rgb */ color: rgb(119, 50, 143);
/* oklch */ color: oklch(45.4% 0.156 316.3);

Tailwind

colors: {
  custom: {
    50: '#a16fb0',
    500: '#77328f',
    950: '#000000',
  },
}

SCSS

$custom: #77328f;
$custom-light: #a16fb0;
$custom-dark: #000000;

JSON

{
  "hex": "#77328f",
  "rgb": {
    "r": 119,
    "g": 50,
    "b": 143
  },
  "hsl": {
    "h": 284.516,
    "s": 48.187,
    "l": 37.843
  },
  "oklch": {
    "l": 0.45368,
    "c": 0.15642,
    "h": 316.3
  },
  "luminance": 0.08186
}

Semantic roles & 50–950 ramp

primary

#77328F

secondary

#7CB468

accent

#D85073

background

#FAF6FA

surface

#F4ECF5

border

#CEC7CF

text

#0F0810

muted

#7F7B7F

Preview Lab

Preview with #77328F

Body copy rendered with the generated semantic roles for this colour.

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