#77328B#77328B

#77328B is a mid, vivid purple. Relative luminance 0.081; OKLCH L 45.1% C 0.152 H 317.9°. Best body text is #FFFFFF at 8.04:1 contrast (WCAG AA passes).

Color values

HEX	#77328B
RGB	rgb(119, 50, 139)
HSL	hsl(287, 47%, 37%)
HSV	hsv(287, 64%, 55%)
CMYK	cmyk(14.4%, 64%, 0%, 45.5%)
CIE-LAB	lab(34.12, 44.23, -36.49)
CIE-LCH	lch(34.12, 57.34, 320.48°)
OKLab	oklab(45.11% 0.1131 -0.102)
OKLCH	oklch(45.11% 0.152 317.9)
XYZ	xyz(13.4079, 8.0678, 25.2721)
Luminance	0.0807 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77328B #468B32

analogous

#4B328B #77328B #8B3273

triadic

#77328B #8B7732 #328B77

tetradic

#77328B #8B4B32 #468B32 #32738B

square

#77328B #8B4B32 #468B32 #32738B

split-complementary

#77328B #738B32 #328B4B

monochromatic

#2A1231 #50225E #77328B #9E42B8 #B56DCA

Accessibility & contrast

On white

8.04

#77328B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.61

#77328B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77328B

8.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77328B	#FFFFFF	#000000	##FFFFFF
##77328B	1.00	8.04	2.61	8.04
#FFFFFF	8.04	1.00	21.00	1.00
#000000	2.61	21.00	1.00	21.00
##FFFFFF	8.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#174C8E

Deuteranopia (green-blind)

#365289

Tritanopia (blue-blind)

#77415A

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #77328b;
/* rgb */ color: rgb(119, 50, 139);
/* oklch */ color: oklch(45.1% 0.152 317.9);

Tailwind

colors: {
  custom: {
    50: '#a16fad',
    500: '#77328b',
    950: '#000000',
  },
}

SCSS

$custom: #77328b;
$custom-light: #a16fad;
$custom-dark: #000000;

JSON

{
  "hex": "#77328b",
  "rgb": {
    "r": 119,
    "g": 50,
    "b": 139
  },
  "hsl": {
    "h": 286.517,
    "s": 47.09,
    "l": 37.059
  },
  "oklch": {
    "l": 0.45111,
    "c": 0.15233,
    "h": 317.9
  },
  "luminance": 0.08067
}

Semantic roles & 50–950 ramp

primary

#77328B

secondary

#78B267

accent

#D7516F

background

#FAF6FA

surface

#F4ECF4

border

#CEC7CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #77328B

Body copy rendered with the generated semantic roles for this colour.

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