#7731C4#7731C4

#7731C4 is a mid, highly saturated violet. Relative luminance 0.101; OKLCH L 49.2% C 0.213 H 300.2°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#7731C4
RGB	rgb(119, 49, 196)
HSL	hsl(269, 60%, 48%)
HSV	hsv(269, 75%, 77%)
CMYK	cmyk(39.3%, 75%, 0%, 23.1%)
CIE-LAB	lab(38.03, 57.76, -64.35)
CIE-LCH	lch(38.03, 86.47, 311.91°)
OKLab	oklab(49.18% 0.1069 -0.1838)
OKLCH	oklch(49.18% 0.213 300.2)
XYZ	xyz(18.6674, 10.1039, 53.1806)
Luminance	0.1010 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731C4 #7EC431

analogous

#3135C4 #7731C4 #C031C4

triadic

#7731C4 #C47731 #31C477

tetradic

#7731C4 #C43135 #7EC431 #31C4C0

square

#7731C4 #C43135 #7EC431 #31C4C0

split-complementary

#7731C4 #C4C031 #35C431

monochromatic

#3C1962 #592593 #7731C4 #965CD6 #B68DE2

Accessibility & contrast

On white

6.95

#7731C4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#7731C4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #7731C4

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731C4	#FFFFFF	#000000	##FFFFFF
##7731C4	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0059C8

Deuteranopia (green-blind)

#0058C1

Tritanopia (blue-blind)

#655779

Achromatopsia (no color)

#595959

Design tokens & code

CSS

--color: #7731c4;
/* rgb */ color: rgb(119, 49, 196);
/* oklch */ color: oklch(49.2% 0.213 300.2);

Tailwind

colors: {
  custom: {
    50: '#a570d7',
    500: '#7731c4',
    950: '#000000',
  },
}

SCSS

$custom: #7731c4;
$custom-light: #a570d7;
$custom-dark: #000000;

JSON

{
  "hex": "#7731c4",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 196
  },
  "hsl": {
    "h": 268.571,
    "s": 60,
    "l": 48.039
  },
  "oklch": {
    "l": 0.4918,
    "c": 0.21265,
    "h": 300.2
  },
  "luminance": 0.10104
}

Semantic roles & 50–950 ramp

primary

#7731C4

secondary

#AACD84

accent

#E34598

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7731C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →