#7731BD#7731BD

#7731BD is a mid, highly saturated violet. Relative luminance 0.098; OKLCH L 48.6% C 0.205 H 301.9°. Best body text is #FFFFFF at 7.10:1 contrast (WCAG AA passes).

Color values

HEX	#7731BD
RGB	rgb(119, 49, 189)
HSL	hsl(270, 59%, 47%)
HSV	hsv(270, 74%, 74%)
CMYK	cmyk(37%, 74.1%, 0%, 25.9%)
CIE-LAB	lab(37.47, 56.08, -61.16)
CIE-LCH	lch(37.47, 82.98, 312.52°)
OKLab	oklab(48.61% 0.1085 -0.1745)
OKLCH	oklch(48.61% 0.205 301.9)
XYZ	xyz(17.8892, 9.7926, 49.0819)
Luminance	0.0979 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731BD #77BD31

analogous

#3131BD #7731BD #BD31BD

triadic

#7731BD #BD7731 #31BD77

tetradic

#7731BD #BD3131 #77BD31 #31BDBD

square

#7731BD #BD3131 #77BD31 #31BDBD

split-complementary

#7731BD #BDBD31 #31BD31

monochromatic

#3A185C #58248C #7731BD #9658D4 #B488E0

Accessibility & contrast

On white

7.10

#7731BD on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.96

#7731BD on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731BD

7.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731BD	#FFFFFF	#000000	##FFFFFF
##7731BD	1.00	7.10	2.96	7.10
#FFFFFF	7.10	1.00	21.00	1.00
#000000	2.96	21.00	1.00	21.00
##FFFFFF	7.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0057C1

Deuteranopia (green-blind)

#0058BA

Tritanopia (blue-blind)

#685475

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7731bd;
/* rgb */ color: rgb(119, 49, 189);
/* oklch */ color: oklch(48.6% 0.205 301.9);

Tailwind

colors: {
  custom: {
    50: '#a470d2',
    500: '#7731bd',
    950: '#000000',
  },
}

SCSS

$custom: #7731bd;
$custom-light: #a470d2;
$custom-dark: #000000;

JSON

{
  "hex": "#7731bd",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 189
  },
  "hsl": {
    "h": 270,
    "s": 58.824,
    "l": 46.667
  },
  "oklch": {
    "l": 0.48611,
    "c": 0.20543,
    "h": 301.9
  },
  "luminance": 0.09793
}

Semantic roles & 50–950 ramp

primary

#7731BD

secondary

#A5CA80

accent

#E24694

background

#FAF7FD

surface

#F4EDFA

border

#CEC8D3

text

#100814

muted

#7F7B83

Preview Lab

Preview with #7731BD

Body copy rendered with the generated semantic roles for this colour.

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