#7731BA#7731BA

#7731BA is a mid, highly saturated violet. Relative luminance 0.097; OKLCH L 48.4% C 0.202 H 302.6°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#7731BA
RGB	rgb(119, 49, 186)
HSL	hsl(271, 58%, 46%)
HSV	hsv(271, 74%, 73%)
CMYK	cmyk(36%, 73.7%, 0%, 27.1%)
CIE-LAB	lab(37.23, 55.36, -59.78)
CIE-LCH	lch(37.23, 81.48, 312.80°)
OKLab	oklab(48.37% 0.1091 -0.1704)
OKLCH	oklch(48.37% 0.202 302.6)
XYZ	xyz(17.5669, 9.6637, 47.3847)
Luminance	0.0966 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731BA #74BA31

analogous

#3231BA #7731BA #BA31B8

triadic

#7731BA #BA7731 #31BA77

tetradic

#7731BA #BA3231 #74BA31 #31B8BA

square

#7731BA #BA3231 #74BA31 #31B8BA

split-complementary

#7731BA #B8BA31 #31BA32

monochromatic

#391759 #58248A #7731BA #9556D2 #B486DF

Accessibility & contrast

On white

7.16

#7731BA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#7731BA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731BA

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731BA	#FFFFFF	#000000	##FFFFFF
##7731BA	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056BE

Deuteranopia (green-blind)

#0057B7

Tritanopia (blue-blind)

#695373

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #7731ba;
/* rgb */ color: rgb(119, 49, 186);
/* oklch */ color: oklch(48.4% 0.202 302.6);

Tailwind

colors: {
  custom: {
    50: '#a470d0',
    500: '#7731ba',
    950: '#000000',
  },
}

SCSS

$custom: #7731ba;
$custom-light: #a470d0;
$custom-dark: #000000;

JSON

{
  "hex": "#7731ba",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 186
  },
  "hsl": {
    "h": 270.657,
    "s": 58.298,
    "l": 46.078
  },
  "oklch": {
    "l": 0.48371,
    "c": 0.20233,
    "h": 302.6
  },
  "luminance": 0.09664
}

Semantic roles & 50–950 ramp

primary

#7731BA

secondary

#A3C97E

accent

#E24692

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7731BA

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →