#7731B9#7731B9

#7731B9 is a mid, highly saturated violet. Relative luminance 0.096; OKLCH L 48.3% C 0.201 H 302.9°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#7731B9
RGB	rgb(119, 49, 185)
HSL	hsl(271, 58%, 46%)
HSV	hsv(271, 74%, 73%)
CMYK	cmyk(35.7%, 73.5%, 0%, 27.5%)
CIE-LAB	lab(37.15, 55.12, -59.32)
CIE-LCH	lch(37.15, 80.98, 312.90°)
OKLab	oklab(48.29% 0.1093 -0.169)
OKLCH	oklch(48.29% 0.201 302.9)
XYZ	xyz(17.4610, 9.6213, 46.8267)
Luminance	0.0962 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731B9 #73B931

analogous

#3331B9 #7731B9 #B931B7

triadic

#7731B9 #B97731 #31B977

tetradic

#7731B9 #B93331 #73B931 #31B7B9

square

#7731B9 #B93331 #73B931 #31B7B9

split-complementary

#7731B9 #B7B931 #31B933

monochromatic

#391758 #582489 #7731B9 #9555D2 #B486DF

Accessibility & contrast

On white

7.18

#7731B9 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#7731B9 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731B9

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731B9	#FFFFFF	#000000	##FFFFFF
##7731B9	1.00	7.18	2.92	7.18
#FFFFFF	7.18	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056BD

Deuteranopia (green-blind)

#0057B6

Tritanopia (blue-blind)

#695372

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7731b9;
/* rgb */ color: rgb(119, 49, 185);
/* oklch */ color: oklch(48.3% 0.201 302.9);

Tailwind

colors: {
  custom: {
    50: '#a470cf',
    500: '#7731b9',
    950: '#000000',
  },
}

SCSS

$custom: #7731b9;
$custom-light: #a470cf;
$custom-dark: #000000;

JSON

{
  "hex": "#7731b9",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 185
  },
  "hsl": {
    "h": 270.882,
    "s": 58.12,
    "l": 45.882
  },
  "oklch": {
    "l": 0.48292,
    "c": 0.2013,
    "h": 302.9
  },
  "luminance": 0.09621
}

Semantic roles & 50–950 ramp

primary

#7731B9

secondary

#A2C87D

accent

#E14692

background

#FAF7FC

surface

#F4EDF9

border

#CEC8D2

text

#100814

muted

#7F7B82

Preview Lab

Preview with #7731B9

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →