#7731AF#7731AF

#7731AF is a mid, vivid violet. Relative luminance 0.092; OKLCH L 47.5% C 0.191 H 305.6°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#7731AF
RGB	rgb(119, 49, 175)
HSL	hsl(273, 56%, 44%)
HSV	hsv(273, 72%, 69%)
CMYK	cmyk(32%, 72%, 0%, 31.4%)
CIE-LAB	lab(36.39, 52.77, -54.63)
CIE-LCH	lch(36.39, 75.95, 314.01°)
OKLab	oklab(47.51% 0.1112 -0.1552)
OKLCH	oklch(47.51% 0.191 305.6)
XYZ	xyz(16.4422, 9.2138, 41.4614)
Luminance	0.0921 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731AF #69AF31

analogous

#3831AF #7731AF #AF31A8

triadic

#7731AF #AF7731 #31AF77

tetradic

#7731AF #AF3831 #69AF31 #31A8AF

square

#7731AF #AF3831 #69AF31 #31A8AF

split-complementary

#7731AF #A8AF31 #31AF38

monochromatic

#36164F #56247F #7731AF #964FCE #B27FDB

Accessibility & contrast

On white

7.39

#7731AF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#7731AF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731AF

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731AF	#FFFFFF	#000000	##FFFFFF
##7731AF	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0054B3

Deuteranopia (green-blind)

#0056AC

Tritanopia (blue-blind)

#6D4F6D

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #7731af;
/* rgb */ color: rgb(119, 49, 175);
/* oklch */ color: oklch(47.5% 0.191 305.6);

Tailwind

colors: {
  custom: {
    50: '#a36fc8',
    500: '#7731af',
    950: '#000000',
  },
}

SCSS

$custom: #7731af;
$custom-light: #a36fc8;
$custom-dark: #000000;

JSON

{
  "hex": "#7731af",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 175
  },
  "hsl": {
    "h": 273.333,
    "s": 56.25,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47514,
    "c": 0.19094,
    "h": 305.6
  },
  "luminance": 0.09214
}

Semantic roles & 50–950 ramp

primary

#7731AF

secondary

#9AC478

accent

#E0488B

background

#FAF7FC

surface

#F4EDF8

border

#CEC8D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7731AF

Body copy rendered with the generated semantic roles for this colour.

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