#7731AE#7731AE

#7731AE is a mid, vivid violet. Relative luminance 0.092; OKLCH L 47.4% C 0.190 H 305.9°. Best body text is #FFFFFF at 7.41:1 contrast (WCAG AA passes).

Color values

HEX	#7731AE
RGB	rgb(119, 49, 174)
HSL	hsl(274, 56%, 44%)
HSV	hsv(274, 72%, 68%)
CMYK	cmyk(31.6%, 71.8%, 0%, 31.8%)
CIE-LAB	lab(36.32, 52.53, -54.16)
CIE-LCH	lch(36.32, 75.45, 314.13°)
OKLab	oklab(47.44% 0.1113 -0.1539)
OKLCH	oklch(47.44% 0.19 305.9)
XYZ	xyz(16.3444, 9.1747, 40.9460)
Luminance	0.0917 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731AE #68AE31

analogous

#3831AE #7731AE #AE31A6

triadic

#7731AE #AE7731 #31AE77

tetradic

#7731AE #AE3831 #68AE31 #31A6AE

square

#7731AE #AE3831 #68AE31 #31A6AE

split-complementary

#7731AE #A6AE31 #31AE38

monochromatic

#36164E #56247E #7731AE #964FCD #B27FDB

Accessibility & contrast

On white

7.41

#7731AE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#7731AE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731AE

7.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731AE	#FFFFFF	#000000	##FFFFFF
##7731AE	1.00	7.41	2.83	7.41
#FFFFFF	7.41	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.41	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053B2

Deuteranopia (green-blind)

#0056AB

Tritanopia (blue-blind)

#6D4E6C

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7731ae;
/* rgb */ color: rgb(119, 49, 174);
/* oklch */ color: oklch(47.4% 0.190 305.9);

Tailwind

colors: {
  custom: {
    50: '#a36fc7',
    500: '#7731ae',
    950: '#000000',
  },
}

SCSS

$custom: #7731ae;
$custom-light: #a36fc7;
$custom-dark: #000000;

JSON

{
  "hex": "#7731ae",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 174
  },
  "hsl": {
    "h": 273.6,
    "s": 56.054,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47438,
    "c": 0.18991,
    "h": 305.9
  },
  "luminance": 0.09175
}

Semantic roles & 50–950 ramp

primary

#7731AE

secondary

#99C477

accent

#DF488B

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7731AE

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →