#7731AC#7731AC

#7731AC is a mid, vivid violet. Relative luminance 0.091; OKLCH L 47.3% C 0.188 H 306.5°. Best body text is #FFFFFF at 7.45:1 contrast (WCAG AA passes).

Color values

HEX	#7731AC
RGB	rgb(119, 49, 172)
HSL	hsl(274, 56%, 43%)
HSV	hsv(274, 72%, 67%)
CMYK	cmyk(30.8%, 71.5%, 0%, 32.5%)
CIE-LAB	lab(36.17, 52.07, -53.20)
CIE-LCH	lch(36.17, 74.44, 314.38°)
OKLab	oklab(47.29% 0.1116 -0.151)
OKLCH	oklch(47.29% 0.188 306.5)
XYZ	xyz(16.1508, 9.0973, 39.9268)
Luminance	0.0910 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731AC #66AC31

analogous

#3931AC #7731AC #AC31A3

triadic

#7731AC #AC7731 #31AC77

tetradic

#7731AC #AC3931 #66AC31 #31A3AC

square

#7731AC #AC3931 #66AC31 #31A3AC

split-complementary

#7731AC #A3AC31 #31AC39

monochromatic

#35164D #56237C #7731AC #964ECC #B27DDA

Accessibility & contrast

On white

7.45

#7731AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#7731AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731AC

7.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731AC	#FFFFFF	#000000	##FFFFFF
##7731AC	1.00	7.45	2.82	7.45
#FFFFFF	7.45	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053B0

Deuteranopia (green-blind)

#0055A9

Tritanopia (blue-blind)

#6E4D6B

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7731ac;
/* rgb */ color: rgb(119, 49, 172);
/* oklch */ color: oklch(47.3% 0.188 306.5);

Tailwind

colors: {
  custom: {
    50: '#a36fc5',
    500: '#7731ac',
    950: '#000000',
  },
}

SCSS

$custom: #7731ac;
$custom-light: #a36fc5;
$custom-dark: #000000;

JSON

{
  "hex": "#7731ac",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 172
  },
  "hsl": {
    "h": 274.146,
    "s": 55.656,
    "l": 43.333
  },
  "oklch": {
    "l": 0.47286,
    "c": 0.18783,
    "h": 306.5
  },
  "luminance": 0.09097
}

Semantic roles & 50–950 ramp

primary

#7731AC

secondary

#97C376

accent

#DF498A

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7731AC

Body copy rendered with the generated semantic roles for this colour.

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