#7731AB#7731AB

#7731AB is a mid, vivid violet. Relative luminance 0.091; OKLCH L 47.2% C 0.187 H 306.8°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#7731AB
RGB	rgb(119, 49, 171)
HSL	hsl(274, 55%, 43%)
HSV	hsv(274, 71%, 67%)
CMYK	cmyk(30.4%, 71.3%, 0%, 32.9%)
CIE-LAB	lab(36.10, 51.84, -52.72)
CIE-LCH	lch(36.10, 73.94, 314.51°)
OKLab	oklab(47.21% 0.1118 -0.1496)
OKLCH	oklch(47.21% 0.187 306.8)
XYZ	xyz(16.0552, 9.0590, 39.4229)
Luminance	0.0906 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731AB #65AB31

analogous

#3A31AB #7731AB #AB31A2

triadic

#7731AB #AB7731 #31AB77

tetradic

#7731AB #AB3A31 #65AB31 #31A2AB

square

#7731AB #AB3A31 #65AB31 #31A2AB

split-complementary

#7731AB #A2AB31 #31AB3A

monochromatic

#35164C #56237B #7731AB #964DCC #B27DDA

Accessibility & contrast

On white

7.47

#7731AB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#7731AB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731AB

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731AB	#FFFFFF	#000000	##FFFFFF
##7731AB	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053AF

Deuteranopia (green-blind)

#0455A8

Tritanopia (blue-blind)

#6E4D6B

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7731ab;
/* rgb */ color: rgb(119, 49, 171);
/* oklch */ color: oklch(47.2% 0.187 306.8);

Tailwind

colors: {
  custom: {
    50: '#a36fc5',
    500: '#7731ab',
    950: '#000000',
  },
}

SCSS

$custom: #7731ab;
$custom-light: #a36fc5;
$custom-dark: #000000;

JSON

{
  "hex": "#7731ab",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 171
  },
  "hsl": {
    "h": 274.426,
    "s": 55.455,
    "l": 43.137
  },
  "oklch": {
    "l": 0.47211,
    "c": 0.1868,
    "h": 306.8
  },
  "luminance": 0.09059
}

Semantic roles & 50–950 ramp

primary

#7731AB

secondary

#96C275

accent

#DF4989

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7731AB

Body copy rendered with the generated semantic roles for this colour.

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