#7731A8#7731A8

#7731A8 is a mid, vivid violet. Relative luminance 0.089; OKLCH L 47.0% C 0.184 H 307.7°. Best body text is #FFFFFF at 7.53:1 contrast (WCAG AA passes).

Color values

HEX	#7731A8
RGB	rgb(119, 49, 168)
HSL	hsl(275, 55%, 43%)
HSV	hsv(275, 71%, 66%)
CMYK	cmyk(29.2%, 70.8%, 0%, 34.1%)
CIE-LAB	lab(35.88, 51.14, -51.28)
CIE-LCH	lch(35.88, 72.42, 314.92°)
OKLab	oklab(46.99% 0.1122 -0.1454)
OKLCH	oklch(46.99% 0.184 307.7)
XYZ	xyz(15.7725, 8.9459, 37.9340)
Luminance	0.0895 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731A8 #62A831

analogous

#3B31A8 #7731A8 #A8319E

triadic

#7731A8 #A87731 #31A877

tetradic

#7731A8 #A83B31 #62A831 #319EA8

square

#7731A8 #A83B31 #62A831 #319EA8

split-complementary

#7731A8 #9EA831 #31A83B

monochromatic

#341549 #552379 #7731A8 #964CCB #B27BD8

Accessibility & contrast

On white

7.53

#7731A8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.79

#7731A8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731A8

7.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731A8	#FFFFFF	#000000	##FFFFFF
##7731A8	1.00	7.53	2.79	7.53
#FFFFFF	7.53	1.00	21.00	1.00
#000000	2.79	21.00	1.00	21.00
##FFFFFF	7.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052AB

Deuteranopia (green-blind)

#0F55A5

Tritanopia (blue-blind)

#6F4C69

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7731a8;
/* rgb */ color: rgb(119, 49, 168);
/* oklch */ color: oklch(47.0% 0.184 307.7);

Tailwind

colors: {
  custom: {
    50: '#a36fc3',
    500: '#7731a8',
    950: '#000000',
  },
}

SCSS

$custom: #7731a8;
$custom-light: #a36fc3;
$custom-dark: #000000;

JSON

{
  "hex": "#7731a8",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 168
  },
  "hsl": {
    "h": 275.294,
    "s": 54.839,
    "l": 42.549
  },
  "oklch": {
    "l": 0.46987,
    "c": 0.18368,
    "h": 307.7
  },
  "luminance": 0.08946
}

Semantic roles & 50–950 ramp

primary

#7731A8

secondary

#94C174

accent

#DE4A87

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100812

muted

#7F7B81

Preview Lab

Preview with #7731A8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →