#7731A3#7731A3

#7731A3 is a mid, vivid violet. Relative luminance 0.088; OKLCH L 46.6% C 0.178 H 309.2°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#7731A3
RGB	rgb(119, 49, 163)
HSL	hsl(277, 54%, 42%)
HSV	hsv(277, 70%, 64%)
CMYK	cmyk(27%, 69.9%, 0%, 36.1%)
CIE-LAB	lab(35.52, 50.00, -48.85)
CIE-LCH	lch(35.52, 69.90, 315.66°)
OKLab	oklab(46.62% 0.1129 -0.1383)
OKLCH	oklch(46.62% 0.179 309.2)
XYZ	xyz(15.3156, 8.7632, 35.5279)
Luminance	0.0876 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7731A3 #5DA331

analogous

#3E31A3 #7731A3 #A33196

triadic

#7731A3 #A37731 #31A377

tetradic

#7731A3 #A33E31 #5DA331 #3196A3

square

#7731A3 #A33E31 #5DA331 #3196A3

split-complementary

#7731A3 #96A331 #31A33E

monochromatic

#321545 #552374 #7731A3 #9749C8 #B278D6

Accessibility & contrast

On white

7.63

#7731A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7731A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7731A3

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7731A3	#FFFFFF	#000000	##FFFFFF
##7731A3	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051A6

Deuteranopia (green-blind)

#1B54A1

Tritanopia (blue-blind)

#714A66

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7731a3;
/* rgb */ color: rgb(119, 49, 163);
/* oklch */ color: oklch(46.6% 0.178 309.2);

Tailwind

colors: {
  custom: {
    50: '#a26fbf',
    500: '#7731a3',
    950: '#000000',
  },
}

SCSS

$custom: #7731a3;
$custom-light: #a26fbf;
$custom-dark: #000000;

JSON

{
  "hex": "#7731a3",
  "rgb": {
    "r": 119,
    "g": 49,
    "b": 163
  },
  "hsl": {
    "h": 276.842,
    "s": 53.774,
    "l": 41.569
  },
  "oklch": {
    "l": 0.46621,
    "c": 0.1785,
    "h": 309.2
  },
  "luminance": 0.08763
}

Semantic roles & 50–950 ramp

primary

#7731A3

secondary

#8FBF71

accent

#DD4B83

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #7731A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →