#77313E#77313E
#77313E is a dark, moderate red. Relative luminance 0.065; OKLCH L 41.4% C 0.099 H 11.0°. Best body text is #FFFFFF at 9.16:1 contrast (WCAG AA passes).
Color values
| HEX | #77313E |
|---|---|
| RGB | rgb(119, 49, 62) |
| HSL | hsl(349, 42%, 33%) |
| HSV | hsv(349, 59%, 47%) |
| CMYK | cmyk(0%, 58.8%, 47.9%, 53.3%) |
| CIE-LAB | lab(30.56, 31.96, 7.25) |
| CIE-LCH | lch(30.56, 32.77, 12.79°) |
| OKLab | oklab(41.39% 0.0969 0.0188) |
| OKLCH | oklch(41.39% 0.099 11) |
| XYZ | xyz(9.5762, 6.4674, 5.3005) |
| Luminance | 0.0647 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 2.18
Brownish Purple
#76424E
ΔE00 5.44
Purple Brown
#673A3F
ΔE00 5.49
Purplish Brown
#6B4247
ΔE00 6.93
Bordeaux
#7B002C
ΔE00 7.29
Red Wine
#8C0034
ΔE00 7.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77313E #31776A
analogous
#773161 #77313E #774731
triadic
#77313E #3E7731 #313E77
tetradic
#77313E #617731 #31776A #473177
square
#77313E #617731 #31776A #473177
split-complementary
#77313E #317747 #316177
monochromatic
#200D11 #4C1F27 #77313E #A24355 #BF6374
Accessibility & contrast
On white
9.16
#77313E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.29
#77313E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77313E
9.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77313E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77313E | 1.00 | 9.16 | 2.29 | 9.16 |
| #FFFFFF | 9.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.29 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403F3E
Deuteranopia (green-blind)
#514D3C
Tritanopia (blue-blind)
#812836
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #77313e; /* rgb */ color: rgb(119, 49, 62); /* oklch */ color: oklch(41.4% 0.099 11.0);
Tailwind
colors: {
custom: {
50: '#a26c73',
500: '#77313e',
950: '#000000',
},
}SCSS
$custom: #77313e; $custom-light: #a26c73; $custom-dark: #000000;
JSON
{
"hex": "#77313e",
"rgb": {
"r": 119,
"g": 49,
"b": 62
},
"hsl": {
"h": 348.857,
"s": 41.667,
"l": 32.941
},
"oklch": {
"l": 0.41385,
"c": 0.09866,
"h": 11
},
"luminance": 0.06466
}Semantic roles & 50–950 ramp
primary
#77313E
secondary
#5DA699
accent
#D1BB56
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0708
muted
#7F7A7B