#77313C#77313C
#77313C is a dark, moderate red. Relative luminance 0.064; OKLCH L 41.3% C 0.098 H 12.8°. Best body text is #FFFFFF at 9.17:1 contrast (WCAG AA passes).
Color values
| HEX | #77313C |
|---|---|
| RGB | rgb(119, 49, 60) |
| HSL | hsl(351, 42%, 33%) |
| HSV | hsv(351, 59%, 47%) |
| CMYK | cmyk(0%, 58.8%, 49.6%, 53.3%) |
| CIE-LAB | lab(30.51, 31.75, 8.49) |
| CIE-LCH | lch(30.51, 32.86, 14.97°) |
| OKLab | oklab(41.33% 0.096 0.0218) |
| OKLCH | oklch(41.33% 0.098 12.8) |
| XYZ | xyz(9.5224, 6.4459, 5.0168) |
| Luminance | 0.0644 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine
#722F37
ΔE00 1.55
Purple Brown
#673A3F
ΔE00 5.45
Brownish Purple
#76424E
ΔE00 5.79
Purplish Brown
#6B4247
ΔE00 6.96
Bordeaux
#7B002C
ΔE00 7.26
Red Wine
#8C0034
ΔE00 7.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77313C #31776C
analogous
#77315F #77313C #774931
triadic
#77313C #3C7731 #313C77
tetradic
#77313C #5F7731 #31776C #493177
square
#77313C #5F7731 #31776C #493177
split-complementary
#77313C #317749 #315F77
monochromatic
#200D10 #4C1F26 #77313C #A24352 #BF6372
Accessibility & contrast
On white
9.17
#77313C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.29
#77313C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77313C
9.17:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77313C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77313C | 1.00 | 9.17 | 2.29 | 9.17 |
| #FFFFFF | 9.17 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.29 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.17 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403F3C
Deuteranopia (green-blind)
#524D3A
Tritanopia (blue-blind)
#812835
Achromatopsia (no color)
#484848
Design tokens & code
CSS
--color: #77313c; /* rgb */ color: rgb(119, 49, 60); /* oklch */ color: oklch(41.3% 0.098 12.8);
Tailwind
colors: {
custom: {
50: '#a26c71',
500: '#77313c',
950: '#000000',
},
}SCSS
$custom: #77313c; $custom-light: #a26c71; $custom-dark: #000000;
JSON
{
"hex": "#77313c",
"rgb": {
"r": 119,
"g": 49,
"b": 60
},
"hsl": {
"h": 350.571,
"s": 41.667,
"l": 32.941
},
"oklch": {
"l": 0.41329,
"c": 0.09844,
"h": 12.8
},
"luminance": 0.06445
}Semantic roles & 50–950 ramp
primary
#77313C
secondary
#5DA69B
accent
#D1BE56
background
#FAF6F6
surface
#F4EBEC
border
#CEC6C7
text
#0F0707
muted
#7F7A7A