#7730AF#7730AF

#7730AF is a mid, vivid violet. Relative luminance 0.091; OKLCH L 47.4% C 0.192 H 305.7°. Best body text is #FFFFFF at 7.43:1 contrast (WCAG AA passes).

Color values

HEX	#7730AF
RGB	rgb(119, 48, 175)
HSL	hsl(274, 57%, 44%)
HSV	hsv(274, 73%, 69%)
CMYK	cmyk(32%, 72.6%, 0%, 31.4%)
CIE-LAB	lab(36.24, 53.21, -54.89)
CIE-LCH	lch(36.24, 76.45, 314.11°)
OKLab	oklab(47.4% 0.1122 -0.156)
OKLCH	oklch(47.4% 0.192 305.7)
XYZ	xyz(16.4009, 9.1311, 41.4476)
Luminance	0.0913 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730AF #68AF30

analogous

#3730AF #7730AF #AF30A7

triadic

#7730AF #AF7730 #30AF77

tetradic

#7730AF #AF3730 #68AF30 #30A7AF

square

#7730AF #AF3730 #68AF30 #30A7AF

split-complementary

#7730AF #A7AF30 #30AF37

monochromatic

#36164F #56237F #7730AF #964ECE #B27EDC

Accessibility & contrast

On white

7.43

#7730AF on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.83

#7730AF on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730AF

7.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730AF	#FFFFFF	#000000	##FFFFFF
##7730AF	1.00	7.43	2.83	7.43
#FFFFFF	7.43	1.00	21.00	1.00
#000000	2.83	21.00	1.00	21.00
##FFFFFF	7.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053B3

Deuteranopia (green-blind)

#0055AC

Tritanopia (blue-blind)

#6D4E6D

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7730af;
/* rgb */ color: rgb(119, 48, 175);
/* oklch */ color: oklch(47.4% 0.192 305.7);

Tailwind

colors: {
  custom: {
    50: '#a36fc8',
    500: '#7730af',
    950: '#000000',
  },
}

SCSS

$custom: #7730af;
$custom-light: #a36fc8;
$custom-dark: #000000;

JSON

{
  "hex": "#7730af",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 175
  },
  "hsl": {
    "h": 273.543,
    "s": 56.951,
    "l": 43.725
  },
  "oklch": {
    "l": 0.47402,
    "c": 0.19214,
    "h": 305.7
  },
  "luminance": 0.09131
}

Semantic roles & 50–950 ramp

primary

#7730AF

secondary

#99C476

accent

#E0488B

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7730AF

Body copy rendered with the generated semantic roles for this colour.

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