#7730AE#7730AE

#7730AE is a mid, vivid violet. Relative luminance 0.091; OKLCH L 47.3% C 0.191 H 306.0°. Best body text is #FFFFFF at 7.45:1 contrast (WCAG AA passes).

Color values

HEX	#7730AE
RGB	rgb(119, 48, 174)
HSL	hsl(274, 57%, 44%)
HSV	hsv(274, 72%, 68%)
CMYK	cmyk(31.6%, 72.4%, 0%, 31.8%)
CIE-LAB	lab(36.16, 52.98, -54.41)
CIE-LCH	lch(36.16, 75.94, 314.24°)
OKLab	oklab(47.33% 0.1123 -0.1546)
OKLCH	oklch(47.33% 0.191 306)
XYZ	xyz(16.3030, 9.0920, 40.9323)
Luminance	0.0909 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730AE #67AE30

analogous

#3830AE #7730AE #AE30A6

triadic

#7730AE #AE7730 #30AE77

tetradic

#7730AE #AE3830 #67AE30 #30A6AE

square

#7730AE #AE3830 #67AE30 #30A6AE

split-complementary

#7730AE #A6AE30 #30AE38

monochromatic

#35164E #56237E #7730AE #964DCE #B27DDB

Accessibility & contrast

On white

7.45

#7730AE on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.82

#7730AE on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730AE

7.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730AE	#FFFFFF	#000000	##FFFFFF
##7730AE	1.00	7.45	2.82	7.45
#FFFFFF	7.45	1.00	21.00	1.00
#000000	2.82	21.00	1.00	21.00
##FFFFFF	7.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053B2

Deuteranopia (green-blind)

#0055AB

Tritanopia (blue-blind)

#6D4E6C

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7730ae;
/* rgb */ color: rgb(119, 48, 174);
/* oklch */ color: oklch(47.3% 0.191 306.0);

Tailwind

colors: {
  custom: {
    50: '#a36fc7',
    500: '#7730ae',
    950: '#000000',
  },
}

SCSS

$custom: #7730ae;
$custom-light: #a36fc7;
$custom-dark: #000000;

JSON

{
  "hex": "#7730ae",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 174
  },
  "hsl": {
    "h": 273.81,
    "s": 56.757,
    "l": 43.529
  },
  "oklch": {
    "l": 0.47326,
    "c": 0.1911,
    "h": 306
  },
  "luminance": 0.09092
}

Semantic roles & 50–950 ramp

primary

#7730AE

secondary

#98C476

accent

#E0488A

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7730AE

Body copy rendered with the generated semantic roles for this colour.

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