#7730AC#7730AC

#7730AC is a mid, vivid violet. Relative luminance 0.090; OKLCH L 47.2% C 0.189 H 306.6°. Best body text is #FFFFFF at 7.49:1 contrast (WCAG AA passes).

Color values

HEX	#7730AC
RGB	rgb(119, 48, 172)
HSL	hsl(274, 56%, 43%)
HSV	hsv(274, 72%, 67%)
CMYK	cmyk(30.8%, 72.1%, 0%, 32.5%)
CIE-LAB	lab(36.01, 52.51, -53.46)
CIE-LCH	lch(36.01, 74.94, 314.49°)
OKLab	oklab(47.17% 0.1127 -0.1518)
OKLCH	oklch(47.17% 0.189 306.6)
XYZ	xyz(16.1095, 9.0146, 39.9130)
Luminance	0.0901 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730AC #65AC30

analogous

#3930AC #7730AC #AC30A3

triadic

#7730AC #AC7730 #30AC77

tetradic

#7730AC #AC3930 #65AC30 #30A3AC

square

#7730AC #AC3930 #65AC30 #30A3AC

split-complementary

#7730AC #A3AC30 #30AC39

monochromatic

#35154C #56237C #7730AC #964CCD #B27CDA

Accessibility & contrast

On white

7.49

#7730AC on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#7730AC on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730AC

7.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730AC	#FFFFFF	#000000	##FFFFFF
##7730AC	1.00	7.49	2.80	7.49
#FFFFFF	7.49	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052B0

Deuteranopia (green-blind)

#0055A9

Tritanopia (blue-blind)

#6E4D6B

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7730ac;
/* rgb */ color: rgb(119, 48, 172);
/* oklch */ color: oklch(47.2% 0.189 306.6);

Tailwind

colors: {
  custom: {
    50: '#a36fc6',
    500: '#7730ac',
    950: '#000000',
  },
}

SCSS

$custom: #7730ac;
$custom-light: #a36fc6;
$custom-dark: #000000;

JSON

{
  "hex": "#7730ac",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 172
  },
  "hsl": {
    "h": 274.355,
    "s": 56.364,
    "l": 43.137
  },
  "oklch": {
    "l": 0.47174,
    "c": 0.18904,
    "h": 306.6
  },
  "luminance": 0.09014
}

Semantic roles & 50–950 ramp

primary

#7730AC

secondary

#96C375

accent

#E04889

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7730AC

Body copy rendered with the generated semantic roles for this colour.

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