#7730AB#7730AB

#7730AB is a mid, vivid violet. Relative luminance 0.090; OKLCH L 47.1% C 0.188 H 306.9°. Best body text is #FFFFFF at 7.51:1 contrast (WCAG AA passes).

Color values

HEX	#7730AB
RGB	rgb(119, 48, 171)
HSL	hsl(275, 56%, 43%)
HSV	hsv(275, 72%, 67%)
CMYK	cmyk(30.4%, 71.9%, 0%, 32.9%)
CIE-LAB	lab(35.94, 52.28, -52.98)
CIE-LCH	lch(35.94, 74.44, 314.62°)
OKLab	oklab(47.1% 0.1128 -0.1504)
OKLCH	oklch(47.1% 0.188 306.9)
XYZ	xyz(16.0138, 8.9763, 39.4092)
Luminance	0.0898 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730AB #64AB30

analogous

#3930AB #7730AB #AB30A1

triadic

#7730AB #AB7730 #30AB77

tetradic

#7730AB #AB3930 #64AB30 #30A1AB

square

#7730AB #AB3930 #64AB30 #30A1AB

split-complementary

#7730AB #A1AB30 #30AB39

monochromatic

#34154B #56237B #7730AB #964CCD #B27BDA

Accessibility & contrast

On white

7.51

#7730AB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.80

#7730AB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730AB

7.51:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730AB	#FFFFFF	#000000	##FFFFFF
##7730AB	1.00	7.51	2.80	7.51
#FFFFFF	7.51	1.00	21.00	1.00
#000000	2.80	21.00	1.00	21.00
##FFFFFF	7.51	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052AF

Deuteranopia (green-blind)

#0155A8

Tritanopia (blue-blind)

#6E4C6A

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7730ab;
/* rgb */ color: rgb(119, 48, 171);
/* oklch */ color: oklch(47.1% 0.188 306.9);

Tailwind

colors: {
  custom: {
    50: '#a36fc5',
    500: '#7730ab',
    950: '#000000',
  },
}

SCSS

$custom: #7730ab;
$custom-light: #a36fc5;
$custom-dark: #000000;

JSON

{
  "hex": "#7730ab",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 171
  },
  "hsl": {
    "h": 274.634,
    "s": 56.164,
    "l": 42.941
  },
  "oklch": {
    "l": 0.47098,
    "c": 0.18802,
    "h": 306.9
  },
  "luminance": 0.08976
}

Semantic roles & 50–950 ramp

primary

#7730AB

secondary

#95C374

accent

#DF4888

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100813

muted

#7F7B82

Preview Lab

Preview with #7730AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →