#7730A4#7730A4

#7730A4 is a mid, vivid violet. Relative luminance 0.087; OKLCH L 46.6% C 0.181 H 309.0°. Best body text is #FFFFFF at 7.66:1 contrast (WCAG AA passes).

Color values

HEX	#7730A4
RGB	rgb(119, 48, 164)
HSL	hsl(277, 55%, 42%)
HSV	hsv(277, 71%, 64%)
CMYK	cmyk(27.4%, 70.7%, 0%, 35.7%)
CIE-LAB	lab(35.43, 50.68, -49.60)
CIE-LCH	lch(35.43, 70.91, 315.61°)
OKLab	oklab(46.58% 0.1138 -0.1405)
OKLCH	oklch(46.58% 0.181 309)
XYZ	xyz(15.3642, 8.7165, 35.9878)
Luminance	0.0872 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7730A4 #5DA430

analogous

#3D30A4 #7730A4 #A43097

triadic

#7730A4 #A47730 #30A477

tetradic

#7730A4 #A43D30 #5DA430 #3097A4

square

#7730A4 #A43D30 #5DA430 #3097A4

split-complementary

#7730A4 #97A430 #30A43D

monochromatic

#321445 #552275 #7730A4 #9748C9 #B277D7

Accessibility & contrast

On white

7.66

#7730A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#7730A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7730A4

7.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7730A4	#FFFFFF	#000000	##FFFFFF
##7730A4	1.00	7.66	2.74	7.66
#FFFFFF	7.66	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0050A7

Deuteranopia (green-blind)

#1754A1

Tritanopia (blue-blind)

#704A66

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7730a4;
/* rgb */ color: rgb(119, 48, 164);
/* oklch */ color: oklch(46.6% 0.181 309.0);

Tailwind

colors: {
  custom: {
    50: '#a26ec0',
    500: '#7730a4',
    950: '#000000',
  },
}

SCSS

$custom: #7730a4;
$custom-light: #a26ec0;
$custom-dark: #000000;

JSON

{
  "hex": "#7730a4",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 164
  },
  "hsl": {
    "h": 276.724,
    "s": 54.717,
    "l": 41.569
  },
  "oklch": {
    "l": 0.46578,
    "c": 0.18081,
    "h": 309
  },
  "luminance": 0.08716
}

Semantic roles & 50–950 ramp

primary

#7730A4

secondary

#8FBF70

accent

#DE4A83

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#0F0812

muted

#7F7B81

Preview Lab

Preview with #7730A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →