#77309D#77309D
#77309D is a mid, vivid violet. Relative luminance 0.085; OKLCH L 46.1% C 0.174 H 311.3°. Best body text is #FFFFFF at 7.80:1 contrast (WCAG AA passes).
Color values
| HEX | #77309D |
|---|---|
| RGB | rgb(119, 48, 157) |
| HSL | hsl(279, 53%, 40%) |
| HSV | hsv(279, 69%, 62%) |
| CMYK | cmyk(24.2%, 69.4%, 0%, 38.4%) |
| CIE-LAB | lab(34.94, 49.10, -46.17) |
| CIE-LCH | lch(34.94, 67.40, 316.76°) |
| OKLab | oklab(46.07% 0.1146 -0.1304) |
| OKLCH | oklch(46.07% 0.174 311.3) |
| XYZ | xyz(14.7494, 8.4705, 32.7498) |
| Luminance | 0.0847 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.88
Rebeccapurple
#663399
ΔE00 3.33
Darkmagenta
#8B008B
ΔE00 6.98
Purple
#800080
ΔE00 7.69
Purply
#983FB2
ΔE00 7.73
Warm Purple
#952E8F
ΔE00 7.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77309D #569D30
analogous
#41309D #77309D #9D308C
triadic
#77309D #9D7730 #309D77
tetradic
#77309D #9D4130 #569D30 #308C9D
square
#77309D #9D4130 #569D30 #308C9D
split-complementary
#77309D #8C9D30 #309D41
monochromatic
#30133F #53226E #77309D #9944C6 #B273D4
Accessibility & contrast
On white
7.80
#77309D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.69
#77309D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77309D
7.80:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77309D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77309D | 1.00 | 7.80 | 2.69 | 7.80 |
| #FFFFFF | 7.80 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.69 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.80 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004FA0
Deuteranopia (green-blind)
#22539B
Tritanopia (blue-blind)
#724763
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #77309d; /* rgb */ color: rgb(119, 48, 157); /* oklch */ color: oklch(46.1% 0.174 311.3);
Tailwind
colors: {
custom: {
50: '#a26ebb',
500: '#77309d',
950: '#000000',
},
}SCSS
$custom: #77309d; $custom-light: #a26ebb; $custom-dark: #000000;
JSON
{
"hex": "#77309d",
"rgb": {
"r": 119,
"g": 48,
"b": 157
},
"hsl": {
"h": 279.083,
"s": 53.171,
"l": 40.196
},
"oklch": {
"l": 0.46074,
"c": 0.17361,
"h": 311.3
},
"luminance": 0.0847
}Semantic roles & 50–950 ramp
primary
#77309D
secondary
#88BC6D
accent
#DD4B7E
background
#FAF6FB
surface
#F4ECF6
border
#CEC7D0
text
#0F0712
muted
#7F7A81