#77309C#77309C
#77309C is a mid, vivid violet. Relative luminance 0.084; OKLCH L 46.0% C 0.173 H 311.7°. Best body text is #FFFFFF at 7.81:1 contrast (WCAG AA passes).
Color values
| HEX | #77309C |
|---|---|
| RGB | rgb(119, 48, 156) |
| HSL | hsl(279, 53%, 40%) |
| HSV | hsv(279, 69%, 61%) |
| CMYK | cmyk(23.7%, 69.2%, 0%, 38.8%) |
| CIE-LAB | lab(34.88, 48.88, -45.67) |
| CIE-LCH | lch(34.88, 66.90, 316.94°) |
| OKLab | oklab(46% 0.1147 -0.1289) |
| OKLCH | oklch(46% 0.173 311.7) |
| XYZ | xyz(14.6643, 8.4365, 32.3020) |
| Luminance | 0.0844 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.86
Rebeccapurple
#663399
ΔE00 3.37
Darkmagenta
#8B008B
ΔE00 6.87
Purple
#800080
ΔE00 7.57
Warm Purple
#952E8F
ΔE00 7.63
Purply
#983FB2
ΔE00 7.77
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77309C #559C30
analogous
#41309C #77309C #9C308B
triadic
#77309C #9C7730 #309C77
tetradic
#77309C #9C4130 #559C30 #308B9C
square
#77309C #9C4130 #559C30 #308B9C
split-complementary
#77309C #8B9C30 #309C41
monochromatic
#30133E #53226D #77309C #9944C5 #B273D4
Accessibility & contrast
On white
7.81
#77309C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.69
#77309C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77309C
7.81:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77309C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77309C | 1.00 | 7.81 | 2.69 | 7.81 |
| #FFFFFF | 7.81 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.69 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.81 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004F9F
Deuteranopia (green-blind)
#24539A
Tritanopia (blue-blind)
#734662
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #77309c; /* rgb */ color: rgb(119, 48, 156); /* oklch */ color: oklch(46.0% 0.173 311.7);
Tailwind
colors: {
custom: {
50: '#a26eba',
500: '#77309c',
950: '#000000',
},
}SCSS
$custom: #77309c; $custom-light: #a26eba; $custom-dark: #000000;
JSON
{
"hex": "#77309c",
"rgb": {
"r": 119,
"g": 48,
"b": 156
},
"hsl": {
"h": 279.444,
"s": 52.941,
"l": 40
},
"oklch": {
"l": 0.46003,
"c": 0.17259,
"h": 311.7
},
"luminance": 0.08436
}Semantic roles & 50–950 ramp
primary
#77309C
secondary
#87BC6C
accent
#DC4B7D
background
#FAF6FB
surface
#F4ECF6
border
#CEC7D0
text
#0F0712
muted
#7F7A81