#77309A#77309A
#77309A is a mid, vivid purple. Relative luminance 0.084; OKLCH L 45.9% C 0.171 H 312.4°. Best body text is #FFFFFF at 7.85:1 contrast (WCAG AA passes).
Color values
| HEX | #77309A |
|---|---|
| RGB | rgb(119, 48, 154) |
| HSL | hsl(280, 52%, 40%) |
| HSV | hsv(280, 69%, 60%) |
| CMYK | cmyk(22.7%, 68.8%, 0%, 39.6%) |
| CIE-LAB | lab(34.74, 48.43, -44.68) |
| CIE-LCH | lch(34.74, 65.89, 317.31°) |
| OKLab | oklab(45.86% 0.1149 -0.126) |
| OKLCH | oklch(45.86% 0.171 312.4) |
| XYZ | xyz(14.4964, 8.3693, 31.4174) |
| Luminance | 0.0837 (WCAG relative) |
| Temperature | cool |
| Family | purple |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 2.84
Rebeccapurple
#663399
ΔE00 3.47
Darkmagenta
#8B008B
ΔE00 6.67
Purple
#800080
ΔE00 7.32
Warm Purple
#952E8F
ΔE00 7.42
Purply
#983FB2
ΔE00 7.84
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77309A #539A30
analogous
#42309A #77309A #9A3088
triadic
#77309A #9A7730 #309A77
tetradic
#77309A #9A4230 #539A30 #30889A
square
#77309A #9A4230 #539A30 #30889A
split-complementary
#77309A #889A30 #309A42
monochromatic
#2F133D #53216B #77309A #9A43C4 #B372D3
Accessibility & contrast
On white
7.85
#77309A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.67
#77309A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77309A
7.85:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77309A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77309A | 1.00 | 7.85 | 2.67 | 7.85 |
| #FFFFFF | 7.85 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.67 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.85 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#004E9D
Deuteranopia (green-blind)
#265398
Tritanopia (blue-blind)
#734661
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #77309a; /* rgb */ color: rgb(119, 48, 154); /* oklch */ color: oklch(45.9% 0.171 312.4);
Tailwind
colors: {
custom: {
50: '#a26eb8',
500: '#77309a',
950: '#000000',
},
}SCSS
$custom: #77309a; $custom-light: #a26eb8; $custom-dark: #000000;
JSON
{
"hex": "#77309a",
"rgb": {
"r": 119,
"g": 48,
"b": 154
},
"hsl": {
"h": 280.189,
"s": 52.475,
"l": 39.608
},
"oklch": {
"l": 0.45863,
"c": 0.17054,
"h": 312.4
},
"luminance": 0.08369
}Semantic roles & 50–950 ramp
primary
#77309A
secondary
#85BB6B
accent
#DC4C7B
background
#FAF6FB
surface
#F4ECF6
border
#CEC7D0
text
#0F0711
muted
#7F7A80