#77308C#77308C

#77308C is a dark, vivid purple. Relative luminance 0.079; OKLCH L 44.9% C 0.156 H 317.7°. Best body text is #FFFFFF at 8.12:1 contrast (WCAG AA passes).

Color values

HEX	#77308C
RGB	rgb(119, 48, 140)
HSL	hsl(286, 49%, 37%)
HSV	hsv(286, 66%, 55%)
CMYK	cmyk(15%, 65.7%, 0%, 45.1%)
CIE-LAB	lab(33.84, 45.40, -37.56)
CIE-LCH	lch(33.84, 58.93, 320.40°)
OKLab	oklab(44.92% 0.1156 -0.1052)
OKLCH	oklch(44.92% 0.156 317.7)
XYZ	xyz(13.3977, 7.9298, 25.6307)
Luminance	0.0793 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77308C #458C30

analogous

#49308C #77308C #8C3073

triadic

#77308C #8C7730 #308C77

tetradic

#77308C #8C4930 #458C30 #30738C

square

#77308C #8C4930 #458C30 #30738C

split-complementary

#77308C #738C30 #308C49

monochromatic

#2A1131 #50205E #77308C #9E40BA #B66ACC

Accessibility & contrast

On white

8.12

#77308C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.59

#77308C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77308C

8.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77308C	#FFFFFF	#000000	##FFFFFF
##77308C	1.00	8.12	2.59	8.12
#FFFFFF	8.12	1.00	21.00	1.00
#000000	2.59	21.00	1.00	21.00
##FFFFFF	8.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#114B8F

Deuteranopia (green-blind)

#33528A

Tritanopia (blue-blind)

#764059

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #77308c;
/* rgb */ color: rgb(119, 48, 140);
/* oklch */ color: oklch(44.9% 0.156 317.7);

Tailwind

colors: {
  custom: {
    50: '#a16dae',
    500: '#77308c',
    950: '#000000',
  },
}

SCSS

$custom: #77308c;
$custom-light: #a16dae;
$custom-dark: #000000;

JSON

{
  "hex": "#77308c",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 140
  },
  "hsl": {
    "h": 286.304,
    "s": 48.936,
    "l": 36.863
  },
  "oklch": {
    "l": 0.44923,
    "c": 0.1563,
    "h": 317.7
  },
  "luminance": 0.07929
}

Semantic roles & 50–950 ramp

primary

#77308C

secondary

#76B364

accent

#D84F6F

background

#FAF6FA

surface

#F4ECF4

border

#CEC7CE

text

#0F0710

muted

#7F7A7F

Preview Lab

Preview with #77308C

Body copy rendered with the generated semantic roles for this colour.

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