#77301E#77301E

#77301E is a dark, moderate red. Relative luminance 0.061; OKLCH L 40.6% C 0.104 H 35.4°. Best body text is #FFFFFF at 9.43:1 contrast (WCAG AA passes).

Color values

HEX	#77301E
RGB	rgb(119, 48, 30)
HSL	hsl(12, 60%, 29%)
HSV	hsv(12, 75%, 47%)
CMYK	cmyk(0%, 59.7%, 74.8%, 53.3%)
CIE-LAB	lab(29.74, 29.89, 26.60)
CIE-LCH	lch(29.74, 40.02, 41.67°)
OKLab	oklab(40.56% 0.0851 0.0603)
OKLCH	oklch(40.56% 0.104 35.4)
XYZ	xyz(8.8999, 6.1308, 1.9427)
Luminance	0.0613 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77301E #1E6577

analogous

#771E39 #77301E #775D1E

triadic

#77301E #1E7730 #301E77

tetradic

#77301E #39771E #1E6577 #5D1E77

square

#77301E #39771E #1E6577 #5D1E77

split-complementary

#77301E #1E775D #1E3977

monochromatic

#180A06 #461C12 #77301E #A8442A #CF5D40

Accessibility & contrast

On white

9.43

#77301E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.23

#77301E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77301E

9.43:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77301E	#FFFFFF	#000000	##FFFFFF
##77301E	1.00	9.43	2.23	9.43
#FFFFFF	9.43	1.00	21.00	1.00
#000000	2.23	21.00	1.00	21.00
##FFFFFF	9.43	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#433C1C

Deuteranopia (green-blind)

#554C1C

Tritanopia (blue-blind)

#83212C

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #77301e;
/* rgb */ color: rgb(119, 48, 30);
/* oklch */ color: oklch(40.6% 0.104 35.4);

Tailwind

colors: {
  custom: {
    50: '#a46b5a',
    500: '#77301e',
    950: '#000000',
  },
}

SCSS

$custom: #77301e;
$custom-light: #a46b5a;
$custom-dark: #000000;

JSON

{
  "hex": "#77301e",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 30
  },
  "hsl": {
    "h": 12.135,
    "s": 59.732,
    "l": 29.216
  },
  "oklch": {
    "l": 0.40563,
    "c": 0.10428,
    "h": 35.4
  },
  "luminance": 0.0613
}

Semantic roles & 50–950 ramp

primary

#77301E

secondary

#4696AB

accent

#C3E345

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100704

muted

#7F7A79

Preview Lab

Preview with #77301E

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →