#77301A#77301A

#77301A is a dark, moderate red. Relative luminance 0.061; OKLCH L 40.5% C 0.105 H 37.6°. Best body text is #FFFFFF at 9.45:1 contrast (WCAG AA passes).

Color values

HEX	#77301A
RGB	rgb(119, 48, 26)
HSL	hsl(14, 64%, 28%)
HSV	hsv(14, 78%, 47%)
CMYK	cmyk(0%, 59.7%, 78.2%, 53.3%)
CIE-LAB	lab(29.69, 29.69, 28.88)
CIE-LCH	lch(29.69, 41.42, 44.21°)
OKLab	oklab(40.51% 0.0836 0.0643)
OKLCH	oklch(40.51% 0.105 37.6)
XYZ	xyz(8.8521, 6.1116, 1.6906)
Luminance	0.0611 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77301A #1A6177

analogous

#771A32 #77301A #775E1A

triadic

#77301A #1A7730 #301A77

tetradic

#77301A #32771A #1A6177 #5E1A77

square

#77301A #32771A #1A6177 #5E1A77

split-complementary

#77301A #1A775E #1A3277

monochromatic

#190A05 #451C0F #77301A #A94425 #D35D38

Accessibility & contrast

On white

9.45

#77301A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.22

#77301A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77301A

9.45:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77301A	#FFFFFF	#000000	##FFFFFF
##77301A	1.00	9.45	2.22	9.45
#FFFFFF	9.45	1.00	21.00	1.00
#000000	2.22	21.00	1.00	21.00
##FFFFFF	9.45	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#443C17

Deuteranopia (green-blind)

#554C18

Tritanopia (blue-blind)

#83202B

Achromatopsia (no color)

#464646

Design tokens & code

CSS

--color: #77301a;
/* rgb */ color: rgb(119, 48, 26);
/* oklch */ color: oklch(40.5% 0.105 37.6);

Tailwind

colors: {
  custom: {
    50: '#a46b58',
    500: '#77301a',
    950: '#000000',
  },
}

SCSS

$custom: #77301a;
$custom-light: #a46b58;
$custom-dark: #000000;

JSON

{
  "hex": "#77301a",
  "rgb": {
    "r": 119,
    "g": 48,
    "b": 26
  },
  "hsl": {
    "h": 14.194,
    "s": 64.138,
    "l": 28.431
  },
  "oklch": {
    "l": 0.40511,
    "c": 0.10549,
    "h": 37.6
  },
  "luminance": 0.0611
}

Semantic roles & 50–950 ramp

primary

#77301A

secondary

#4192AC

accent

#C0E741

background

#FAF6F5

surface

#F4EBE9

border

#CEC6C5

text

#100703

muted

#7F7A78

Preview Lab

Preview with #77301A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →