#772A74#772A74

#772A74 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 42.7% C 0.142 H 329.3°. Best body text is #FFFFFF at 8.87:1 contrast (WCAG AA passes).

Color values

HEX	#772A74
RGB	rgb(119, 42, 116)
HSL	hsl(302, 48%, 32%)
HSV	hsv(302, 65%, 47%)
CMYK	cmyk(0%, 64.7%, 2.5%, 53.3%)
CIE-LAB	lab(31.44, 43.45, -26.39)
CIE-LCH	lch(31.44, 50.83, 328.73°)
OKLab	oklab(42.74% 0.1223 -0.0726)
OKLCH	oklch(42.74% 0.142 329.3)
XYZ	xyz(11.5880, 6.8396, 17.2294)
Luminance	0.0684 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#772A74 #2A772D

analogous

#542A77 #772A74 #772A4E

triadic

#772A74 #74772A #2A7477

tetradic

#772A74 #77542A #2A772D #2A4E77

square

#772A74 #77542A #2A772D #2A4E77

split-complementary

#772A74 #4E772A #2A7754

monochromatic

#1D0A1C #4A1A48 #772A74 #A43AA0 #C458C0

Accessibility & contrast

On white

8.87

#772A74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.37

#772A74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #772A74

8.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##772A74	#FFFFFF	#000000	##FFFFFF
##772A74	1.00	8.87	2.37	8.87
#FFFFFF	8.87	1.00	21.00	1.00
#000000	2.37	21.00	1.00	21.00
##FFFFFF	8.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#234376

Deuteranopia (green-blind)

#3E4E72

Tritanopia (blue-blind)

#7B334B

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #772a74;
/* rgb */ color: rgb(119, 42, 116);
/* oklch */ color: oklch(42.7% 0.142 329.3);

Tailwind

colors: {
  custom: {
    50: '#a1699c',
    500: '#772a74',
    950: '#000000',
  },
}

SCSS

$custom: #772a74;
$custom-light: #a1699c;
$custom-dark: #000000;

JSON

{
  "hex": "#772a74",
  "rgb": {
    "r": 119,
    "g": 42,
    "b": 116
  },
  "hsl": {
    "h": 302.338,
    "s": 47.826,
    "l": 31.569
  },
  "oklch": {
    "l": 0.42737,
    "c": 0.14227,
    "h": 329.3
  },
  "luminance": 0.06839
}

Semantic roles & 50–950 ramp

primary

#772A74

secondary

#54A957

accent

#D75650

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #772A74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →