#772A73#772A73

#772A73 is a dark, vivid purple. Relative luminance 0.068; OKLCH L 42.7% C 0.141 H 329.8°. Best body text is #FFFFFF at 8.89:1 contrast (WCAG AA passes).

Color values

HEX	#772A73
RGB	rgb(119, 42, 115)
HSL	hsl(303, 48%, 32%)
HSV	hsv(303, 65%, 47%)
CMYK	cmyk(0%, 64.7%, 3.4%, 53.3%)
CIE-LAB	lab(31.39, 43.27, -25.84)
CIE-LCH	lch(31.39, 50.39, 329.16°)
OKLab	oklab(42.68% 0.1222 -0.0711)
OKLCH	oklch(42.68% 0.141 329.8)
XYZ	xyz(11.5301, 6.8165, 16.9247)
Luminance	0.0682 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#772A73 #2A772E

analogous

#552A77 #772A73 #772A4D

triadic

#772A73 #73772A #2A7377

tetradic

#772A73 #77552A #2A772E #2A4D77

square

#772A73 #77552A #2A772E #2A4D77

split-complementary

#772A73 #4D772A #2A7755

monochromatic

#1D0A1C #4A1A47 #772A73 #A43A9F #C458BE

Accessibility & contrast

On white

8.89

#772A73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.36

#772A73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #772A73

8.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##772A73	#FFFFFF	#000000	##FFFFFF
##772A73	1.00	8.89	2.36	8.89
#FFFFFF	8.89	1.00	21.00	1.00
#000000	2.36	21.00	1.00	21.00
##FFFFFF	8.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#244375

Deuteranopia (green-blind)

#3E4E71

Tritanopia (blue-blind)

#7B324A

Achromatopsia (no color)

#4A4A4A

Design tokens & code

CSS

--color: #772a73;
/* rgb */ color: rgb(119, 42, 115);
/* oklch */ color: oklch(42.7% 0.141 329.8);

Tailwind

colors: {
  custom: {
    50: '#a1699b',
    500: '#772a73',
    950: '#000000',
  },
}

SCSS

$custom: #772a73;
$custom-light: #a1699b;
$custom-dark: #000000;

JSON

{
  "hex": "#772a73",
  "rgb": {
    "r": 119,
    "g": 42,
    "b": 115
  },
  "hsl": {
    "h": 303.117,
    "s": 47.826,
    "l": 31.569
  },
  "oklch": {
    "l": 0.4268,
    "c": 0.14139,
    "h": 329.8
  },
  "luminance": 0.06816
}

Semantic roles & 50–950 ramp

primary

#772A73

secondary

#54A958

accent

#D75750

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #772A73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →