#7729BA#7729BA

#7729BA is a mid, highly saturated violet. Relative luminance 0.091; OKLCH L 47.6% C 0.211 H 303.4°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#7729BA
RGB	rgb(119, 41, 186)
HSL	hsl(272, 64%, 45%)
HSV	hsv(272, 78%, 73%)
CMYK	cmyk(36%, 78%, 0%, 27.1%)
CIE-LAB	lab(36.09, 58.64, -61.65)
CIE-LCH	lch(36.09, 85.08, 313.57°)
OKLab	oklab(47.57% 0.1161 -0.1758)
OKLCH	oklch(47.57% 0.211 303.4)
XYZ	xyz(17.2615, 9.0530, 47.2829)
Luminance	0.0905 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729BA #6CBA29

analogous

#2F29BA #7729BA #BA29B5

triadic

#7729BA #BA7729 #29BA77

tetradic

#7729BA #BA2F29 #6CBA29 #29B5BA

square

#7729BA #BA2F29 #6CBA29 #29B5BA

split-complementary

#7729BA #B5BA29 #29BA2F

monochromatic

#371356 #571E88 #7729BA #9549D7 #B37BE2

Accessibility & contrast

On white

7.47

#7729BA on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#7729BA on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729BA

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729BA	#FFFFFF	#000000	##FFFFFF
##7729BA	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053BE

Deuteranopia (green-blind)

#0055B7

Tritanopia (blue-blind)

#694F71

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7729ba;
/* rgb */ color: rgb(119, 41, 186);
/* oklch */ color: oklch(47.6% 0.211 303.4);

Tailwind

colors: {
  custom: {
    50: '#a46cd0',
    500: '#7729ba',
    950: '#000000',
  },
}

SCSS

$custom: #7729ba;
$custom-light: #a46cd0;
$custom-dark: #000000;

JSON

{
  "hex": "#7729ba",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 186
  },
  "hsl": {
    "h": 272.276,
    "s": 63.877,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47566,
    "c": 0.21072,
    "h": 303.4
  },
  "luminance": 0.09053
}

Semantic roles & 50–950 ramp

primary

#7729BA

secondary

#9CCA75

accent

#E7418E

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100714

muted

#7F7A82

Preview Lab

Preview with #7729BA

Body copy rendered with the generated semantic roles for this colour.

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