#7729B4#7729B4

#7729B4 is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.1% C 0.205 H 305.0°. Best body text is #FFFFFF at 7.61:1 contrast (WCAG AA passes).

Color values

HEX	#7729B4
RGB	rgb(119, 41, 180)
HSL	hsl(274, 63%, 43%)
HSV	hsv(274, 77%, 71%)
CMYK	cmyk(33.9%, 77.2%, 0%, 29.4%)
CIE-LAB	lab(35.60, 57.27, -58.89)
CIE-LCH	lch(35.60, 82.14, 314.20°)
OKLab	oklab(47.08% 0.1176 -0.1677)
OKLCH	oklch(47.08% 0.205 305)
XYZ	xyz(16.6370, 8.8032, 43.9939)
Luminance	0.0880 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729B4 #66B429

analogous

#3129B4 #7729B4 #B429AB

triadic

#7729B4 #B47729 #29B477

tetradic

#7729B4 #B43129 #66B429 #29ABB4

square

#7729B4 #B43129 #66B429 #29ABB4

split-complementary

#7729B4 #ABB429 #29B431

monochromatic

#351250 #561E82 #7729B4 #9645D5 #B277E0

Accessibility & contrast

On white

7.61

#7729B4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#7729B4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729B4

7.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729B4	#FFFFFF	#000000	##FFFFFF
##7729B4	1.00	7.61	2.76	7.61
#FFFFFF	7.61	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052B8

Deuteranopia (green-blind)

#0054B1

Tritanopia (blue-blind)

#6B4D6E

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7729b4;
/* rgb */ color: rgb(119, 41, 180);
/* oklch */ color: oklch(47.1% 0.205 305.0);

Tailwind

colors: {
  custom: {
    50: '#a46ccb',
    500: '#7729b4',
    950: '#000000',
  },
}

SCSS

$custom: #7729b4;
$custom-light: #a46ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#7729b4",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 180
  },
  "hsl": {
    "h": 273.669,
    "s": 62.896,
    "l": 43.333
  },
  "oklch": {
    "l": 0.47077,
    "c": 0.20484,
    "h": 305
  },
  "luminance": 0.08803
}

Semantic roles & 50–950 ramp

primary

#7729B4

secondary

#97C871

accent

#E6428A

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7729B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →