#7729B3#7729B3

#7729B3 is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.0% C 0.204 H 305.3°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#7729B3
RGB	rgb(119, 41, 179)
HSL	hsl(274, 63%, 43%)
HSV	hsv(274, 77%, 70%)
CMYK	cmyk(33.5%, 77.1%, 0%, 29.8%)
CIE-LAB	lab(35.52, 57.04, -58.42)
CIE-LCH	lch(35.52, 81.65, 314.31°)
OKLab	oklab(47% 0.1179 -0.1663)
OKLCH	oklch(47% 0.204 305.3)
XYZ	xyz(16.5355, 8.7626, 43.4593)
Luminance	0.0876 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729B3 #65B329

analogous

#3229B3 #7729B3 #B329AA

triadic

#7729B3 #B37729 #29B377

tetradic

#7729B3 #B33229 #65B329 #29AAB3

square

#7729B3 #B33229 #65B329 #29AAB3

split-complementary

#7729B3 #AAB329 #29B332

monochromatic

#35124F #561E81 #7729B3 #9645D4 #B277E0

Accessibility & contrast

On white

7.63

#7729B3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7729B3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729B3

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729B3	#FFFFFF	#000000	##FFFFFF
##7729B3	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B7

Deuteranopia (green-blind)

#0054B0

Tritanopia (blue-blind)

#6C4C6D

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7729b3;
/* rgb */ color: rgb(119, 41, 179);
/* oklch */ color: oklch(47.0% 0.204 305.3);

Tailwind

colors: {
  custom: {
    50: '#a46ccb',
    500: '#7729b3',
    950: '#000000',
  },
}

SCSS

$custom: #7729b3;
$custom-light: #a46ccb;
$custom-dark: #000000;

JSON

{
  "hex": "#7729b3",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 179
  },
  "hsl": {
    "h": 273.913,
    "s": 62.727,
    "l": 43.137
  },
  "oklch": {
    "l": 0.46996,
    "c": 0.20387,
    "h": 305.3
  },
  "luminance": 0.08762
}

Semantic roles & 50–950 ramp

primary

#7729B3

secondary

#96C770

accent

#E64289

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7729B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →