#7729AE#7729AE
#7729AE is a mid, vivid violet. Relative luminance 0.086; OKLCH L 46.6% C 0.199 H 306.7°. Best body text is #FFFFFF at 7.74:1 contrast (WCAG AA passes).
Color values
| HEX | #7729AE |
|---|---|
| RGB | rgb(119, 41, 174) |
| HSL | hsl(275, 62%, 42%) |
| HSV | hsv(275, 76%, 68%) |
| CMYK | cmyk(31.6%, 76.4%, 0%, 31.8%) |
| CIE-LAB | lab(35.13, 55.91, -56.08) |
| CIE-LCH | lch(35.13, 79.19, 314.91°) |
| OKLab | oklab(46.6% 0.119 -0.1595) |
| OKLCH | oklch(46.6% 0.199 306.7) |
| XYZ | xyz(16.0390, 8.5640, 40.8443) |
| Luminance | 0.0856 (WCAG relative) |
| Temperature | cool |
| Family | violet |
Closest named colors
Purple (survey)
#7E1E9C
ΔE00 3.84
Rebeccapurple
#663399
ΔE00 4.31
Darkviolet
#9400D3
ΔE00 6.26
Purple Blue
#5D21D0
ΔE00 6.65
Bluey Purple
#6241C7
ΔE00 7.47
Darkorchid
#9932CC
ΔE00 7.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#7729AE #60AE29
analogous
#3529AE #7729AE #AE29A3
triadic
#7729AE #AE7729 #29AE77
tetradic
#7729AE #AE3529 #60AE29 #29A3AE
square
#7729AE #AE3529 #60AE29 #29A3AE
split-complementary
#7729AE #A3AE29 #29AE35
monochromatic
#33124B #551D7C #7729AE #9742D2 #B273DE
Accessibility & contrast
On white
7.74
#7729AE on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.71
#7729AE on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #7729AE
7.74:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##7729AE | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##7729AE | 1.00 | 7.74 | 2.71 | 7.74 |
| #FFFFFF | 7.74 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.71 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.74 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#0050B2
Deuteranopia (green-blind)
#0053AB
Tritanopia (blue-blind)
#6D4A6A
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #7729ae; /* rgb */ color: rgb(119, 41, 174); /* oklch */ color: oklch(46.6% 0.199 306.7);
Tailwind
colors: {
custom: {
50: '#a36bc7',
500: '#7729ae',
950: '#000000',
},
}SCSS
$custom: #7729ae; $custom-light: #a36bc7; $custom-dark: #000000;
JSON
{
"hex": "#7729ae",
"rgb": {
"r": 119,
"g": 41,
"b": 174
},
"hsl": {
"h": 275.188,
"s": 61.86,
"l": 42.157
},
"oklch": {
"l": 0.46598,
"c": 0.19896,
"h": 306.7
},
"luminance": 0.08564
}Semantic roles & 50–950 ramp
primary
#7729AE
secondary
#92C56D
accent
#E54386
background
#FAF6FC
surface
#F4ECF8
border
#CEC7D1
text
#100713
muted
#7F7A82