#7729AB#7729AB

#7729AB is a mid, vivid violet. Relative luminance 0.084; OKLCH L 46.4% C 0.196 H 307.6°. Best body text is #FFFFFF at 7.81:1 contrast (WCAG AA passes).

Color values

HEX	#7729AB
RGB	rgb(119, 41, 171)
HSL	hsl(276, 61%, 42%)
HSV	hsv(276, 76%, 67%)
CMYK	cmyk(30.4%, 76%, 0%, 32.9%)
CIE-LAB	lab(34.90, 55.24, -54.67)
CIE-LCH	lch(34.90, 77.71, 315.30°)
OKLab	oklab(46.36% 0.1196 -0.1553)
OKLCH	oklch(46.36% 0.196 307.6)
XYZ	xyz(15.7498, 8.4483, 39.3212)
Luminance	0.0845 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729AB #5DAB29

analogous

#3629AB #7729AB #AB299E

triadic

#7729AB #AB7729 #29AB77

tetradic

#7729AB #AB3629 #5DAB29 #299EAB

square

#7729AB #AB3629 #5DAB29 #299EAB

split-complementary

#7729AB #9EAB29 #29AB36

monochromatic

#321148 #551D7A #7729AB #9740D1 #B271DD

Accessibility & contrast

On white

7.81

#7729AB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.69

#7729AB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729AB

7.81:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729AB	#FFFFFF	#000000	##FFFFFF
##7729AB	1.00	7.81	2.69	7.81
#FFFFFF	7.81	1.00	21.00	1.00
#000000	2.69	21.00	1.00	21.00
##FFFFFF	7.81	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004FAF

Deuteranopia (green-blind)

#0053A8

Tritanopia (blue-blind)

#6E4969

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #7729ab;
/* rgb */ color: rgb(119, 41, 171);
/* oklch */ color: oklch(46.4% 0.196 307.6);

Tailwind

colors: {
  custom: {
    50: '#a36bc5',
    500: '#7729ab',
    950: '#000000',
  },
}

SCSS

$custom: #7729ab;
$custom-light: #a36bc5;
$custom-dark: #000000;

JSON

{
  "hex": "#7729ab",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 171
  },
  "hsl": {
    "h": 276,
    "s": 61.321,
    "l": 41.569
  },
  "oklch": {
    "l": 0.46363,
    "c": 0.19604,
    "h": 307.6
  },
  "luminance": 0.08448
}

Semantic roles & 50–950 ramp

primary

#7729AB

secondary

#8FC46C

accent

#E44384

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7729AB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →