#7729A4#7729A4

#7729A4 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.8% C 0.189 H 309.7°. Best body text is #FFFFFF at 7.96:1 contrast (WCAG AA passes).

Color values

HEX	#7729A4
RGB	rgb(119, 41, 164)
HSL	hsl(278, 60%, 40%)
HSV	hsv(278, 75%, 64%)
CMYK	cmyk(27.4%, 75%, 0%, 35.7%)
CIE-LAB	lab(34.37, 53.68, -51.32)
CIE-LCH	lch(34.37, 74.26, 316.29°)
OKLab	oklab(45.83% 0.121 -0.1455)
OKLCH	oklch(45.83% 0.189 309.7)
XYZ	xyz(15.1002, 8.1885, 35.8998)
Luminance	0.0819 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729A4 #56A429

analogous

#3A29A4 #7729A4 #A42993

triadic

#7729A4 #A47729 #29A477

tetradic

#7729A4 #A43A29 #56A429 #2993A4

square

#7729A4 #A43A29 #56A429 #2993A4

split-complementary

#7729A4 #93A429 #29A43A

monochromatic

#301142 #531D73 #7729A4 #993CCE #B26DDA

Accessibility & contrast

On white

7.96

#7729A4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.64

#7729A4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729A4

7.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729A4	#FFFFFF	#000000	##FFFFFF
##7729A4	1.00	7.96	2.64	7.96
#FFFFFF	7.96	1.00	21.00	1.00
#000000	2.64	21.00	1.00	21.00
##FFFFFF	7.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004EA7

Deuteranopia (green-blind)

#0752A1

Tritanopia (blue-blind)

#704665

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7729a4;
/* rgb */ color: rgb(119, 41, 164);
/* oklch */ color: oklch(45.8% 0.189 309.7);

Tailwind

colors: {
  custom: {
    50: '#a36bc0',
    500: '#7729a4',
    950: '#000000',
  },
}

SCSS

$custom: #7729a4;
$custom-light: #a36bc0;
$custom-dark: #000000;

JSON

{
  "hex": "#7729a4",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 164
  },
  "hsl": {
    "h": 278.049,
    "s": 60,
    "l": 40.196
  },
  "oklch": {
    "l": 0.45825,
    "c": 0.18919,
    "h": 309.7
  },
  "luminance": 0.08188
}

Semantic roles & 50–950 ramp

primary

#7729A4

secondary

#88C168

accent

#E3457F

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7729A4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →