#7729A3#7729A3

#7729A3 is a mid, vivid violet. Relative luminance 0.082; OKLCH L 45.8% C 0.188 H 310.1°. Best body text is #FFFFFF at 7.98:1 contrast (WCAG AA passes).

Color values

HEX	#7729A3
RGB	rgb(119, 41, 163)
HSL	hsl(278, 60%, 40%)
HSV	hsv(278, 75%, 64%)
CMYK	cmyk(27%, 74.8%, 0%, 36.1%)
CIE-LAB	lab(34.30, 53.46, -50.84)
CIE-LCH	lch(34.30, 73.77, 316.44°)
OKLab	oklab(45.75% 0.1211 -0.144)
OKLCH	oklch(45.75% 0.188 310.1)
XYZ	xyz(15.0102, 8.1525, 35.4261)
Luminance	0.0815 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7729A3 #55A329

analogous

#3A29A3 #7729A3 #A32992

triadic

#7729A3 #A37729 #29A377

tetradic

#7729A3 #A33A29 #55A329 #2992A3

square

#7729A3 #A33A29 #55A329 #2992A3

split-complementary

#7729A3 #92A329 #29A33A

monochromatic

#301041 #531D72 #7729A3 #993BCE #B36CDA

Accessibility & contrast

On white

7.98

#7729A3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.63

#7729A3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7729A3

7.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7729A3	#FFFFFF	#000000	##FFFFFF
##7729A3	1.00	7.98	2.63	7.98
#FFFFFF	7.98	1.00	21.00	1.00
#000000	2.63	21.00	1.00	21.00
##FFFFFF	7.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004DA6

Deuteranopia (green-blind)

#0B52A0

Tritanopia (blue-blind)

#714564

Achromatopsia (no color)

#515151

Design tokens & code

CSS

--color: #7729a3;
/* rgb */ color: rgb(119, 41, 163);
/* oklch */ color: oklch(45.8% 0.188 310.1);

Tailwind

colors: {
  custom: {
    50: '#a36bbf',
    500: '#7729a3',
    950: '#000000',
  },
}

SCSS

$custom: #7729a3;
$custom-light: #a36bbf;
$custom-dark: #000000;

JSON

{
  "hex": "#7729a3",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 163
  },
  "hsl": {
    "h": 278.361,
    "s": 59.804,
    "l": 40
  },
  "oklch": {
    "l": 0.4575,
    "c": 0.18821,
    "h": 310.1
  },
  "luminance": 0.08152
}

Semantic roles & 50–950 ramp

primary

#7729A3

secondary

#87C167

accent

#E3457E

background

#FAF6FB

surface

#F4ECF7

border

#CEC7D0

text

#100712

muted

#7F7A81

Preview Lab

Preview with #7729A3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →