#77297F#77297F

#77297F is a dark, vivid purple. Relative luminance 0.070; OKLCH L 43.3% C 0.154 H 323.9°. Best body text is #FFFFFF at 8.72:1 contrast (WCAG AA passes).

Color values

HEX	#77297F
RGB	rgb(119, 41, 127)
HSL	hsl(294, 51%, 33%)
HSV	hsv(294, 68%, 50%)
CMYK	cmyk(6.3%, 67.7%, 0%, 50.2%)
CIE-LAB	lab(31.90, 45.97, -32.58)
CIE-LCH	lch(31.90, 56.34, 324.67°)
OKLab	oklab(43.27% 0.1242 -0.0906)
OKLCH	oklch(43.27% 0.154 323.9)
XYZ	xyz(12.2311, 7.0408, 20.7893)
Luminance	0.0704 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77297F #317F29

analogous

#4C297F #77297F #7F295C

triadic

#77297F #7F7729 #297F77

tetradic

#77297F #7F4C29 #317F29 #295C7F

square

#77297F #7F4C29 #317F29 #295C7F

split-complementary

#77297F #5C7F29 #297F4C

monochromatic

#200B22 #4C1A51 #77297F #A238AD #BF59C9

Accessibility & contrast

On white

8.72

#77297F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.41

#77297F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77297F

8.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77297F	#FFFFFF	#000000	##FFFFFF
##77297F	1.00	8.72	2.41	8.72
#FFFFFF	8.72	1.00	21.00	1.00
#000000	2.41	21.00	1.00	21.00
##FFFFFF	8.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#164582

Deuteranopia (green-blind)

#374E7D

Tritanopia (blue-blind)

#793650

Achromatopsia (no color)

#4B4B4B

Design tokens & code

CSS

--color: #77297f;
/* rgb */ color: rgb(119, 41, 127);
/* oklch */ color: oklch(43.3% 0.154 323.9);

Tailwind

colors: {
  custom: {
    50: '#a169a4',
    500: '#77297f',
    950: '#000000',
  },
}

SCSS

$custom: #77297f;
$custom-light: #a169a4;
$custom-dark: #000000;

JSON

{
  "hex": "#77297f",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 127
  },
  "hsl": {
    "h": 294.419,
    "s": 51.19,
    "l": 32.941
  },
  "oklch": {
    "l": 0.43271,
    "c": 0.15371,
    "h": 323.9
  },
  "luminance": 0.0704
}

Semantic roles & 50–950 ramp

primary

#77297F

secondary

#5DAF55

accent

#DB4D5A

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F070F

muted

#7F7A7F

Preview Lab

Preview with #77297F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →