#772973#772973

#772973 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.6% C 0.143 H 329.8°. Best body text is #FFFFFF at 8.94:1 contrast (WCAG AA passes).

Color values

HEX	#772973
RGB	rgb(119, 41, 115)
HSL	hsl(303, 49%, 31%)
HSV	hsv(303, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 3.4%, 53.3%)
CIE-LAB	lab(31.22, 43.72, -26.09)
CIE-LCH	lch(31.22, 50.91, 329.17°)
OKLab	oklab(42.56% 0.1235 -0.0718)
OKLCH	oklch(42.56% 0.143 329.8)
XYZ	xyz(11.4951, 6.7464, 16.9131)
Luminance	0.0675 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#772973 #29772D

analogous

#542977 #772973 #77294C

triadic

#772973 #737729 #297377

tetradic

#772973 #775429 #29772D #294C77

square

#772973 #775429 #29772D #294C77

split-complementary

#772973 #4C7729 #297754

monochromatic

#1C0A1B #491947 #772973 #A5399F #C556BF

Accessibility & contrast

On white

8.94

#772973 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.35

#772973 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #772973

8.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##772973	#FFFFFF	#000000	##FFFFFF
##772973	1.00	8.94	2.35	8.94
#FFFFFF	8.94	1.00	21.00	1.00
#000000	2.35	21.00	1.00	21.00
##FFFFFF	8.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#224375

Deuteranopia (green-blind)

#3E4D71

Tritanopia (blue-blind)

#7B324A

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #772973;
/* rgb */ color: rgb(119, 41, 115);
/* oklch */ color: oklch(42.6% 0.143 329.8);

Tailwind

colors: {
  custom: {
    50: '#a1699b',
    500: '#772973',
    950: '#000000',
  },
}

SCSS

$custom: #772973;
$custom-light: #a1699b;
$custom-dark: #000000;

JSON

{
  "hex": "#772973",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 115
  },
  "hsl": {
    "h": 303.077,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42562,
    "c": 0.14288,
    "h": 329.8
  },
  "luminance": 0.06746
}

Semantic roles & 50–950 ramp

primary

#772973

secondary

#53A957

accent

#D8574F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070E

muted

#7F7A7E

Preview Lab

Preview with #772973

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →