#77296F#77296F

#77296F is a dark, vivid purple. Relative luminance 0.067; OKLCH L 42.3% C 0.139 H 332.0°. Best body text is #FFFFFF at 9.01:1 contrast (WCAG AA passes).

Color values

HEX	#77296F
RGB	rgb(119, 41, 111)
HSL	hsl(306, 49%, 31%)
HSV	hsv(306, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 6.7%, 53.3%)
CIE-LAB	lab(31.01, 43.00, -23.88)
CIE-LCH	lch(31.01, 49.19, 330.95°)
OKLab	oklab(42.34% 0.1231 -0.0654)
OKLCH	oklch(42.34% 0.139 332)
XYZ	xyz(11.2699, 6.6564, 15.7271)
Luminance	0.0666 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77296F #297731

analogous

#582977 #77296F #772948

triadic

#77296F #6F7729 #296F77

tetradic

#77296F #775829 #297731 #294877

square

#77296F #775829 #297731 #294877

split-complementary

#77296F #487729 #297758

monochromatic

#1C0A1A #491945 #77296F #A53999 #C556B9

Accessibility & contrast

On white

9.01

#77296F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#77296F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77296F

9.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77296F	#FFFFFF	#000000	##FFFFFF
##77296F	1.00	9.01	2.33	9.01
#FFFFFF	9.01	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#254271

Deuteranopia (green-blind)

#404D6D

Tritanopia (blue-blind)

#7C3048

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #77296f;
/* rgb */ color: rgb(119, 41, 111);
/* oklch */ color: oklch(42.3% 0.139 332.0);

Tailwind

colors: {
  custom: {
    50: '#a16998',
    500: '#77296f',
    950: '#000000',
  },
}

SCSS

$custom: #77296f;
$custom-light: #a16998;
$custom-dark: #000000;

JSON

{
  "hex": "#77296f",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 111
  },
  "hsl": {
    "h": 306.154,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.4234,
    "c": 0.13942,
    "h": 332
  },
  "luminance": 0.06656
}

Semantic roles & 50–950 ramp

primary

#77296F

secondary

#53A95C

accent

#D85E4F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070D

muted

#7F7A7E

Preview Lab

Preview with #77296F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →