#77296E#77296E

#77296E is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.3% C 0.139 H 332.6°. Best body text is #FFFFFF at 9.03:1 contrast (WCAG AA passes).

Color values

HEX	#77296E
RGB	rgb(119, 41, 110)
HSL	hsl(307, 49%, 31%)
HSV	hsv(307, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 7.6%, 53.3%)
CIE-LAB	lab(30.96, 42.83, -23.33)
CIE-LCH	lch(30.96, 48.77, 331.43°)
OKLab	oklab(42.29% 0.123 -0.0638)
OKLCH	oklch(42.29% 0.139 332.6)
XYZ	xyz(11.2152, 6.6345, 15.4387)
Luminance	0.0663 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77296E #297732

analogous

#592977 #77296E #772947

triadic

#77296E #6E7729 #296E77

tetradic

#77296E #775929 #297732 #294777

square

#77296E #775929 #297732 #294777

split-complementary

#77296E #477729 #297759

monochromatic

#1C0A1A #491944 #77296E #A53998 #C556B8

Accessibility & contrast

On white

9.03

#77296E on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#77296E on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77296E

9.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77296E	#FFFFFF	#000000	##FFFFFF
##77296E	1.00	9.03	2.33	9.03
#FFFFFF	9.03	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#264270

Deuteranopia (green-blind)

#404D6C

Tritanopia (blue-blind)

#7C3047

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #77296e;
/* rgb */ color: rgb(119, 41, 110);
/* oklch */ color: oklch(42.3% 0.139 332.6);

Tailwind

colors: {
  custom: {
    50: '#a16998',
    500: '#77296e',
    950: '#000000',
  },
}

SCSS

$custom: #77296e;
$custom-light: #a16998;
$custom-dark: #000000;

JSON

{
  "hex": "#77296e",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 110
  },
  "hsl": {
    "h": 306.923,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42285,
    "c": 0.13856,
    "h": 332.6
  },
  "luminance": 0.06634
}

Semantic roles & 50–950 ramp

primary

#77296E

secondary

#53A95D

accent

#D85F4F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070D

muted

#7F7A7E

Preview Lab

Preview with #77296E

Body copy rendered with the generated semantic roles for this colour.

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