#77296D#77296D

#77296D is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.2% C 0.138 H 333.1°. Best body text is #FFFFFF at 9.04:1 contrast (WCAG AA passes).

Color values

HEX	#77296D
RGB	rgb(119, 41, 109)
HSL	hsl(308, 49%, 31%)
HSV	hsv(308, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 8.4%, 53.3%)
CIE-LAB	lab(30.91, 42.65, -22.77)
CIE-LCH	lch(30.91, 48.35, 331.91°)
OKLab	oklab(42.23% 0.1229 -0.0622)
OKLCH	oklch(42.23% 0.138 333.1)
XYZ	xyz(11.1610, 6.6128, 15.1536)
Luminance	0.0661 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77296D #297733

analogous

#5A2977 #77296D #772946

triadic

#77296D #6D7729 #296D77

tetradic

#77296D #775A29 #297733 #294677

square

#77296D #775A29 #297733 #294677

split-complementary

#77296D #467729 #29775A

monochromatic

#1C0A1A #491943 #77296D #A53997 #C556B6

Accessibility & contrast

On white

9.04

#77296D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.32

#77296D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77296D

9.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77296D	#FFFFFF	#000000	##FFFFFF
##77296D	1.00	9.04	2.32	9.04
#FFFFFF	9.04	1.00	21.00	1.00
#000000	2.32	21.00	1.00	21.00
##FFFFFF	9.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#27426F

Deuteranopia (green-blind)

#404D6B

Tritanopia (blue-blind)

#7C2F47

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #77296d;
/* rgb */ color: rgb(119, 41, 109);
/* oklch */ color: oklch(42.2% 0.138 333.1);

Tailwind

colors: {
  custom: {
    50: '#a16997',
    500: '#77296d',
    950: '#000000',
  },
}

SCSS

$custom: #77296d;
$custom-light: #a16997;
$custom-dark: #000000;

JSON

{
  "hex": "#77296d",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 109
  },
  "hsl": {
    "h": 307.692,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42231,
    "c": 0.13772,
    "h": 333.1
  },
  "luminance": 0.06612
}

Semantic roles & 50–950 ramp

primary

#77296D

secondary

#53A95E

accent

#D8614F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F070D

muted

#7F7A7E

Preview Lab

Preview with #77296D

Body copy rendered with the generated semantic roles for this colour.

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