#77296C#77296C
#77296C is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.2% C 0.137 H 333.7°. Best body text is #FFFFFF at 9.06:1 contrast (WCAG AA passes).
Color values
| HEX | #77296C |
|---|---|
| RGB | rgb(119, 41, 108) |
| HSL | hsl(308, 49%, 31%) |
| HSV | hsv(308, 66%, 47%) |
| CMYK | cmyk(0%, 65.5%, 9.2%, 53.3%) |
| CIE-LAB | lab(30.86, 42.48, -22.21) |
| CIE-LCH | lch(30.86, 47.93, 332.40°) |
| OKLab | oklab(42.18% 0.1227 -0.0606) |
| OKLCH | oklch(42.18% 0.137 333.7) |
| XYZ | xyz(11.1075, 6.5914, 14.8717) |
| Luminance | 0.0659 (WCAG relative) |
| Temperature | neutral |
| Family | purple |
Closest named colors
Darkish Purple
#751973
ΔE00 3.81
Grape
#6C3461
ΔE00 4.50
Bruise
#7E4071
ΔE00 5.83
Rich Purple
#720058
ΔE00 5.87
Purple
#800080
ΔE00 6.27
Velvet
#750851
ΔE00 6.74
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77296C #297734
analogous
#5B2977 #77296C #772945
triadic
#77296C #6C7729 #296C77
tetradic
#77296C #775B29 #297734 #294577
square
#77296C #775B29 #297734 #294577
split-complementary
#77296C #457729 #29775B
monochromatic
#1C0A19 #491943 #77296C #A53995 #C556B5
Accessibility & contrast
On white
9.06
#77296C on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.32
#77296C on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77296C
9.06:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77296C | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77296C | 1.00 | 9.06 | 2.32 | 9.06 |
| #FFFFFF | 9.06 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.32 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.06 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#27416E
Deuteranopia (green-blind)
#414D6A
Tritanopia (blue-blind)
#7C2F46
Achromatopsia (no color)
#494949
Design tokens & code
CSS
--color: #77296c; /* rgb */ color: rgb(119, 41, 108); /* oklch */ color: oklch(42.2% 0.137 333.7);
Tailwind
colors: {
custom: {
50: '#a16996',
500: '#77296c',
950: '#000000',
},
}SCSS
$custom: #77296c; $custom-light: #a16996; $custom-dark: #000000;
JSON
{
"hex": "#77296c",
"rgb": {
"r": 119,
"g": 41,
"b": 108
},
"hsl": {
"h": 308.462,
"s": 48.75,
"l": 31.373
},
"oklch": {
"l": 0.42178,
"c": 0.13688,
"h": 333.7
},
"luminance": 0.06591
}Semantic roles & 50–950 ramp
primary
#77296C
secondary
#53A95F
accent
#D8634F
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F070D
muted
#7F7A7E