#77296B#77296B

#77296B is a dark, vivid purple. Relative luminance 0.066; OKLCH L 42.1% C 0.136 H 334.3°. Best body text is #FFFFFF at 9.08:1 contrast (WCAG AA passes).

Color values

HEX	#77296B
RGB	rgb(119, 41, 107)
HSL	hsl(309, 49%, 31%)
HSV	hsv(309, 66%, 47%)
CMYK	cmyk(0%, 65.5%, 10.1%, 53.3%)
CIE-LAB	lab(30.81, 42.31, -21.65)
CIE-LCH	lch(30.81, 47.52, 332.90°)
OKLab	oklab(42.13% 0.1226 -0.059)
OKLCH	oklch(42.13% 0.136 334.3)
XYZ	xyz(11.0546, 6.5702, 14.5930)
Luminance	0.0657 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#77296B #297735

analogous

#5C2977 #77296B #772944

triadic

#77296B #6B7729 #296B77

tetradic

#77296B #775C29 #297735 #294477

square

#77296B #775C29 #297735 #294477

split-complementary

#77296B #447729 #29775C

monochromatic

#1C0A19 #491942 #77296B #A53994 #C556B4

Accessibility & contrast

On white

9.08

#77296B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.31

#77296B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #77296B

9.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##77296B	#FFFFFF	#000000	##FFFFFF
##77296B	1.00	9.08	2.31	9.08
#FFFFFF	9.08	1.00	21.00	1.00
#000000	2.31	21.00	1.00	21.00
##FFFFFF	9.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28416D

Deuteranopia (green-blind)

#414D69

Tritanopia (blue-blind)

#7D2F46

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #77296b;
/* rgb */ color: rgb(119, 41, 107);
/* oklch */ color: oklch(42.1% 0.136 334.3);

Tailwind

colors: {
  custom: {
    50: '#a16995',
    500: '#77296b',
    950: '#000000',
  },
}

SCSS

$custom: #77296b;
$custom-light: #a16995;
$custom-dark: #000000;

JSON

{
  "hex": "#77296b",
  "rgb": {
    "r": 119,
    "g": 41,
    "b": 107
  },
  "hsl": {
    "h": 309.231,
    "s": 48.75,
    "l": 31.373
  },
  "oklch": {
    "l": 0.42125,
    "c": 0.13605,
    "h": 334.3
  },
  "luminance": 0.06569
}

Semantic roles & 50–950 ramp

primary

#77296B

secondary

#53A960

accent

#D8654F

background

#FAF6F9

surface

#F4EBF1

border

#CEC6CB

text

#0F070D

muted

#7F7A7E

Preview Lab

Preview with #77296B

Body copy rendered with the generated semantic roles for this colour.

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