#77294E#77294E
#77294E is a dark, moderate pink. Relative luminance 0.061; OKLCH L 40.8% C 0.116 H 354.1°. Best body text is #FFFFFF at 9.50:1 contrast (WCAG AA passes).
Color values
| HEX | #77294E |
|---|---|
| RGB | rgb(119, 41, 78) |
| HSL | hsl(332, 49%, 31%) |
| HSV | hsv(332, 66%, 47%) |
| CMYK | cmyk(0%, 65.5%, 34.5%, 53.3%) |
| CIE-LAB | lab(29.56, 37.89, -4.73) |
| CIE-LCH | lch(29.56, 38.18, 352.89°) |
| OKLab | oklab(40.8% 0.1155 -0.012) |
| OKLCH | oklch(40.8% 0.116 354.1) |
| XYZ | xyz(9.7763, 6.0589, 7.8609) |
| Luminance | 0.0606 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Red Purple
#820747
ΔE00 4.78
Wine (survey)
#80013F
ΔE00 5.83
Reddish Purple
#910951
ΔE00 5.86
Velvet
#750851
ΔE00 5.98
Mulberry
#920A4E
ΔE00 6.12
Merlot
#730039
ΔE00 6.24
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77294E #297752
analogous
#772975 #77294E #772B29
triadic
#77294E #4E7729 #294E77
tetradic
#77294E #757729 #297752 #2B2977
square
#77294E #757729 #297752 #2B2977
split-complementary
#77294E #29772B #297577
monochromatic
#1C0A12 #491930 #77294E #A5396C #C5568A
Accessibility & contrast
On white
9.50
#77294E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.21
#77294E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77294E
9.50:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77294E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77294E | 1.00 | 9.50 | 2.21 | 9.50 |
| #FFFFFF | 9.50 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.21 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.50 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#353D4F
Deuteranopia (green-blind)
#4B4B4C
Tritanopia (blue-blind)
#802438
Achromatopsia (no color)
#464646
Design tokens & code
CSS
--color: #77294e; /* rgb */ color: rgb(119, 41, 78); /* oklch */ color: oklch(40.8% 0.116 354.1);
Tailwind
colors: {
custom: {
50: '#a1687f',
500: '#77294e',
950: '#000000',
},
}SCSS
$custom: #77294e; $custom-light: #a1687f; $custom-dark: #000000;
JSON
{
"hex": "#77294e",
"rgb": {
"r": 119,
"g": 41,
"b": 78
},
"hsl": {
"h": 331.538,
"s": 48.75,
"l": 31.373
},
"oklch": {
"l": 0.408,
"c": 0.11616,
"h": 354.1
},
"luminance": 0.06058
}Semantic roles & 50–950 ramp
primary
#77294E
secondary
#53A980
accent
#D8974F
background
#FAF6F7
surface
#F4EBEE
border
#CEC6C9
text
#0F060A
muted
#7F7A7C