#7728C4#7728C4

#7728C4 is a mid, highly saturated violet. Relative luminance 0.094; OKLCH L 48.3% C 0.221 H 301.0°. Best body text is #FFFFFF at 7.28:1 contrast (WCAG AA passes).

Color values

HEX	#7728C4
RGB	rgb(119, 40, 196)
HSL	hsl(270, 66%, 46%)
HSV	hsv(270, 80%, 77%)
CMYK	cmyk(39.3%, 79.6%, 0%, 23.1%)
CIE-LAB	lab(36.79, 61.32, -66.38)
CIE-LCH	lch(36.79, 90.37, 312.73°)
OKLab	oklab(48.31% 0.1142 -0.1897)
OKLCH	oklch(48.31% 0.221 301)
XYZ	xyz(18.3279, 9.4249, 53.0674)
Luminance	0.0943 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728C4 #75C428

analogous

#2928C4 #7728C4 #C428C3

triadic

#7728C4 #C47728 #28C477

tetradic

#7728C4 #C42928 #75C428 #28C3C4

square

#7728C4 #C42928 #75C428 #28C3C4

split-complementary

#7728C4 #C3C428 #28C429

monochromatic

#39135E #581E91 #7728C4 #964EDB #B481E5

Accessibility & contrast

On white

7.28

#7728C4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#7728C4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728C4

7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728C4	#FFFFFF	#000000	##FFFFFF
##7728C4	1.00	7.28	2.89	7.28
#FFFFFF	7.28	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0056C8

Deuteranopia (green-blind)

#0056C1

Tritanopia (blue-blind)

#655377

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #7728c4;
/* rgb */ color: rgb(119, 40, 196);
/* oklch */ color: oklch(48.3% 0.221 301.0);

Tailwind

colors: {
  custom: {
    50: '#a56cd7',
    500: '#7728c4',
    950: '#000000',
  },
}

SCSS

$custom: #7728c4;
$custom-light: #a56cd7;
$custom-dark: #000000;

JSON

{
  "hex": "#7728c4",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 196
  },
  "hsl": {
    "h": 270.385,
    "s": 66.102,
    "l": 46.275
  },
  "oklch": {
    "l": 0.48314,
    "c": 0.22141,
    "h": 301
  },
  "luminance": 0.09425
}

Semantic roles & 50–950 ramp

primary

#7728C4

secondary

#A3CE7A

accent

#E93F93

background

#FAF6FD

surface

#F4ECFA

border

#CEC7D3

text

#100715

muted

#7F7A83

Preview Lab

Preview with #7728C4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →