#7728BB#7728BB

#7728BB is a mid, highly saturated violet. Relative luminance 0.090; OKLCH L 47.6% C 0.213 H 303.3°. Best body text is #FFFFFF at 7.49:1 contrast (WCAG AA passes).

Color values

HEX	#7728BB
RGB	rgb(119, 40, 187)
HSL	hsl(272, 65%, 45%)
HSV	hsv(272, 79%, 73%)
CMYK	cmyk(36.4%, 78.6%, 0%, 26.7%)
CIE-LAB	lab(36.04, 59.25, -62.32)
CIE-LCH	lch(36.04, 85.99, 313.55°)
OKLab	oklab(47.56% 0.1167 -0.1778)
OKLCH	oklch(47.56% 0.213 303.3)
XYZ	xyz(17.3341, 9.0274, 47.8333)
Luminance	0.0903 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728BB #6CBB28

analogous

#2E28BB #7728BB #BB28B6

triadic

#7728BB #BB7728 #28BB77

tetradic

#7728BB #BB2E28 #6CBB28 #28B6BB

square

#7728BB #BB2E28 #6CBB28 #28B6BB

split-complementary

#7728BB #B6BB28 #28BB2E

monochromatic

#371256 #571D89 #7728BB #9548D8 #B37BE3

Accessibility & contrast

On white

7.49

#7728BB on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#7728BB on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728BB

7.49:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728BB	#FFFFFF	#000000	##FFFFFF
##7728BB	1.00	7.49	2.81	7.49
#FFFFFF	7.49	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.49	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0053BF

Deuteranopia (green-blind)

#0054B8

Tritanopia (blue-blind)

#694F71

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #7728bb;
/* rgb */ color: rgb(119, 40, 187);
/* oklch */ color: oklch(47.6% 0.213 303.3);

Tailwind

colors: {
  custom: {
    50: '#a56bd0',
    500: '#7728bb',
    950: '#000000',
  },
}

SCSS

$custom: #7728bb;
$custom-light: #a56bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#7728bb",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 187
  },
  "hsl": {
    "h": 272.245,
    "s": 64.758,
    "l": 44.51
  },
  "oklch": {
    "l": 0.47557,
    "c": 0.21266,
    "h": 303.3
  },
  "luminance": 0.09027
}

Semantic roles & 50–950 ramp

primary

#7728BB

secondary

#9CCB74

accent

#E8408E

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100714

muted

#7F7A82

Preview Lab

Preview with #7728BB

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →