#7728B8#7728B8

#7728B8 is a mid, highly saturated violet. Relative luminance 0.089; OKLCH L 47.3% C 0.210 H 304.1°. Best body text is #FFFFFF at 7.55:1 contrast (WCAG AA passes).

Color values

HEX	#7728B8
RGB	rgb(119, 40, 184)
HSL	hsl(273, 64%, 44%)
HSV	hsv(273, 78%, 72%)
CMYK	cmyk(35.3%, 78.3%, 0%, 27.8%)
CIE-LAB	lab(35.79, 58.56, -60.95)
CIE-LCH	lch(35.79, 84.52, 313.86°)
OKLab	oklab(47.31% 0.1175 -0.1738)
OKLCH	oklch(47.31% 0.21 304.1)
XYZ	xyz(17.0163, 8.9003, 46.1596)
Luminance	0.0890 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728B8 #69B828

analogous

#2F28B8 #7728B8 #B828B1

triadic

#7728B8 #B87728 #28B877

tetradic

#7728B8 #B82F28 #69B828 #28B1B8

square

#7728B8 #B82F28 #69B828 #28B1B8

split-complementary

#7728B8 #B1B828 #28B82F

monochromatic

#361253 #561D86 #7728B8 #9646D7 #B279E2

Accessibility & contrast

On white

7.55

#7728B8 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.78

#7728B8 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728B8

7.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728B8	#FFFFFF	#000000	##FFFFFF
##7728B8	1.00	7.55	2.78	7.55
#FFFFFF	7.55	1.00	21.00	1.00
#000000	2.78	21.00	1.00	21.00
##FFFFFF	7.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052BC

Deuteranopia (green-blind)

#0054B5

Tritanopia (blue-blind)

#6A4E70

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7728b8;
/* rgb */ color: rgb(119, 40, 184);
/* oklch */ color: oklch(47.3% 0.210 304.1);

Tailwind

colors: {
  custom: {
    50: '#a46bce',
    500: '#7728b8',
    950: '#000000',
  },
}

SCSS

$custom: #7728b8;
$custom-light: #a46bce;
$custom-dark: #000000;

JSON

{
  "hex": "#7728b8",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 184
  },
  "hsl": {
    "h": 272.917,
    "s": 64.286,
    "l": 43.922
  },
  "oklch": {
    "l": 0.47309,
    "c": 0.20974,
    "h": 304.1
  },
  "luminance": 0.089
}

Semantic roles & 50–950 ramp

primary

#7728B8

secondary

#9ACA72

accent

#E7418C

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100714

muted

#7F7A82

Preview Lab

Preview with #7728B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →