#7728B5#7728B5

#7728B5 is a mid, highly saturated violet. Relative luminance 0.088; OKLCH L 47.1% C 0.207 H 304.9°. Best body text is #FFFFFF at 7.62:1 contrast (WCAG AA passes).

Color values

HEX	#7728B5
RGB	rgb(119, 40, 181)
HSL	hsl(274, 64%, 43%)
HSV	hsv(274, 78%, 71%)
CMYK	cmyk(34.3%, 77.9%, 0%, 29%)
CIE-LAB	lab(35.55, 57.88, -59.57)
CIE-LCH	lch(35.55, 83.06, 314.18°)
OKLab	oklab(47.06% 0.1182 -0.1697)
OKLCH	oklch(47.06% 0.207 304.9)
XYZ	xyz(16.7051, 8.7758, 44.5209)
Luminance	0.0878 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728B5 #66B528

analogous

#3028B5 #7728B5 #B528AC

triadic

#7728B5 #B57728 #28B577

tetradic

#7728B5 #B53028 #66B528 #28ACB5

square

#7728B5 #B53028 #66B528 #28ACB5

split-complementary

#7728B5 #ACB528 #28B530

monochromatic

#351251 #561D83 #7728B5 #9644D6 #B277E1

Accessibility & contrast

On white

7.62

#7728B5 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#7728B5 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728B5

7.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728B5	#FFFFFF	#000000	##FFFFFF
##7728B5	1.00	7.62	2.76	7.62
#FFFFFF	7.62	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0052B9

Deuteranopia (green-blind)

#0054B2

Tritanopia (blue-blind)

#6B4D6E

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #7728b5;
/* rgb */ color: rgb(119, 40, 181);
/* oklch */ color: oklch(47.1% 0.207 304.9);

Tailwind

colors: {
  custom: {
    50: '#a46bcc',
    500: '#7728b5',
    950: '#000000',
  },
}

SCSS

$custom: #7728b5;
$custom-light: #a46bcc;
$custom-dark: #000000;

JSON

{
  "hex": "#7728b5",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 181
  },
  "hsl": {
    "h": 273.617,
    "s": 63.801,
    "l": 43.333
  },
  "oklch": {
    "l": 0.47064,
    "c": 0.20682,
    "h": 304.9
  },
  "luminance": 0.08776
}

Semantic roles & 50–950 ramp

primary

#7728B5

secondary

#97C870

accent

#E7418A

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →