#7728B4#7728B4

#7728B4 is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 47.0% C 0.206 H 305.1°. Best body text is #FFFFFF at 7.64:1 contrast (WCAG AA passes).

Color values

HEX	#7728B4
RGB	rgb(119, 40, 180)
HSL	hsl(274, 64%, 43%)
HSV	hsv(274, 78%, 71%)
CMYK	cmyk(33.9%, 77.8%, 0%, 29.4%)
CIE-LAB	lab(35.47, 57.65, -59.10)
CIE-LCH	lch(35.47, 82.57, 314.29°)
OKLab	oklab(46.98% 0.1185 -0.1683)
OKLCH	oklch(46.98% 0.206 305.1)
XYZ	xyz(16.6029, 8.7349, 43.9825)
Luminance	0.0873 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728B4 #65B428

analogous

#3128B4 #7728B4 #B428AB

triadic

#7728B4 #B47728 #28B477

tetradic

#7728B4 #B43128 #65B428 #28ABB4

square

#7728B4 #B43128 #65B428 #28ABB4

split-complementary

#7728B4 #ABB428 #28B431

monochromatic

#351250 #561D82 #7728B4 #9644D5 #B276E1

Accessibility & contrast

On white

7.64

#7728B4 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#7728B4 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728B4

7.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728B4	#FFFFFF	#000000	##FFFFFF
##7728B4	1.00	7.64	2.75	7.64
#FFFFFF	7.64	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B8

Deuteranopia (green-blind)

#0054B1

Tritanopia (blue-blind)

#6B4C6D

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7728b4;
/* rgb */ color: rgb(119, 40, 180);
/* oklch */ color: oklch(47.0% 0.206 305.1);

Tailwind

colors: {
  custom: {
    50: '#a46bcb',
    500: '#7728b4',
    950: '#000000',
  },
}

SCSS

$custom: #7728b4;
$custom-light: #a46bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#7728b4",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 180
  },
  "hsl": {
    "h": 273.857,
    "s": 63.636,
    "l": 43.137
  },
  "oklch": {
    "l": 0.46983,
    "c": 0.20585,
    "h": 305.1
  },
  "luminance": 0.08735
}

Semantic roles & 50–950 ramp

primary

#7728B4

secondary

#96C870

accent

#E74189

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →