#7728B3#7728B3

#7728B3 is a mid, highly saturated violet. Relative luminance 0.087; OKLCH L 46.9% C 0.205 H 305.4°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#7728B3
RGB	rgb(119, 40, 179)
HSL	hsl(274, 63%, 43%)
HSV	hsv(274, 78%, 70%)
CMYK	cmyk(33.5%, 77.7%, 0%, 29.8%)
CIE-LAB	lab(35.39, 57.43, -58.64)
CIE-LCH	lch(35.39, 82.08, 314.40°)
OKLab	oklab(46.9% 0.1187 -0.167)
OKLCH	oklch(46.9% 0.205 305.4)
XYZ	xyz(16.5014, 8.6943, 43.4479)
Luminance	0.0869 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728B3 #64B328

analogous

#3228B3 #7728B3 #B328A9

triadic

#7728B3 #B37728 #28B377

tetradic

#7728B3 #B33228 #64B328 #28A9B3

square

#7728B3 #B33228 #64B328 #28A9B3

split-complementary

#7728B3 #A9B328 #28B332

monochromatic

#34124F #561D81 #7728B3 #9643D5 #B275E0

Accessibility & contrast

On white

7.67

#7728B3 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#7728B3 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728B3

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728B3	#FFFFFF	#000000	##FFFFFF
##7728B3	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B7

Deuteranopia (green-blind)

#0053B0

Tritanopia (blue-blind)

#6C4C6D

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7728b3;
/* rgb */ color: rgb(119, 40, 179);
/* oklch */ color: oklch(46.9% 0.205 305.4);

Tailwind

colors: {
  custom: {
    50: '#a46bcb',
    500: '#7728b3',
    950: '#000000',
  },
}

SCSS

$custom: #7728b3;
$custom-light: #a46bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#7728b3",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 179
  },
  "hsl": {
    "h": 274.101,
    "s": 63.47,
    "l": 42.941
  },
  "oklch": {
    "l": 0.46902,
    "c": 0.20488,
    "h": 305.4
  },
  "luminance": 0.08694
}

Semantic roles & 50–950 ramp

primary

#7728B3

secondary

#95C86F

accent

#E64189

background

#FAF6FC

surface

#F4ECF9

border

#CEC7D2

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →