#7728B1#7728B1

#7728B1 is a mid, highly saturated violet. Relative luminance 0.086; OKLCH L 46.7% C 0.203 H 306.0°. Best body text is #FFFFFF at 7.71:1 contrast (WCAG AA passes).

Color values

HEX	#7728B1
RGB	rgb(119, 40, 177)
HSL	hsl(275, 63%, 43%)
HSV	hsv(275, 77%, 69%)
CMYK	cmyk(32.8%, 77.4%, 0%, 30.6%)
CIE-LAB	lab(35.23, 56.98, -57.71)
CIE-LCH	lch(35.23, 81.10, 314.63°)
OKLab	oklab(46.74% 0.1192 -0.1642)
OKLCH	oklch(46.74% 0.203 306)
XYZ	xyz(16.3006, 8.6140, 42.3904)
Luminance	0.0861 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#7728B1 #62B128

analogous

#3328B1 #7728B1 #B128A6

triadic

#7728B1 #B17728 #28B177

tetradic

#7728B1 #B13328 #62B128 #28A6B1

square

#7728B1 #B13328 #62B128 #28A6B1

split-complementary

#7728B1 #A6B128 #28B133

monochromatic

#34114D #551D7F #7728B1 #9642D4 #B274E0

Accessibility & contrast

On white

7.71

#7728B1 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.72

#7728B1 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #7728B1

7.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##7728B1	#FFFFFF	#000000	##FFFFFF
##7728B1	1.00	7.71	2.72	7.71
#FFFFFF	7.71	1.00	21.00	1.00
#000000	2.72	21.00	1.00	21.00
##FFFFFF	7.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0051B5

Deuteranopia (green-blind)

#0053AE

Tritanopia (blue-blind)

#6C4B6C

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #7728b1;
/* rgb */ color: rgb(119, 40, 177);
/* oklch */ color: oklch(46.7% 0.203 306.0);

Tailwind

colors: {
  custom: {
    50: '#a46bc9',
    500: '#7728b1',
    950: '#000000',
  },
}

SCSS

$custom: #7728b1;
$custom-light: #a46bc9;
$custom-dark: #000000;

JSON

{
  "hex": "#7728b1",
  "rgb": {
    "r": 119,
    "g": 40,
    "b": 177
  },
  "hsl": {
    "h": 274.599,
    "s": 63.134,
    "l": 42.549
  },
  "oklch": {
    "l": 0.46741,
    "c": 0.20293,
    "h": 306
  },
  "luminance": 0.08614
}

Semantic roles & 50–950 ramp

primary

#7728B1

secondary

#94C76E

accent

#E64287

background

#FAF6FC

surface

#F4ECF8

border

#CEC7D1

text

#100713

muted

#7F7A82

Preview Lab

Preview with #7728B1

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →